Marketing strategy

Coca-Cola is working to increase recyclable packaging

A significant percentage of Coca-Cola packaging is designed to be recyclable, while the company’s strategic goal is to collect the equivalent of every bottle and can sold by 2030.

Source: © kenishirotie 123rf Coca-Cola’s bottling partners in South Africa, namely Coca-Cola Beverages South Africa (CCBSA) and Coca-Cola Peninsula Beverages (CCPB) are carrying out regional cleanups in September

Coca-Cola’s bottling partners in South Africa, namely Coca-Cola Beverages South Africa (CCBSA) and Coca-Cola Peninsula Beverages (CCPB) are conducting regional cleanups in September.

World Cleanup Day 2022

September is an important month in tackling the global waste problem.

September 17 marks World Cleanup Day 2022 and in South Africa Cleanup and Recycling Week runs from September 12-17.

These initiatives bring together millions of volunteers and organizations in South Africa and around the world to tackle the global problem of packaging and focus on building a sustainable and environmentally conscious planet.

Coca-Cola recognizes that the country has a packaging problem, and through its Jamii sustainability platform, Coca-Cola is tackling social and environmental issues related to water, waste and wealth on the continent. .

“As Coca-Cola in South Africa, one of our main business objectives is the sustainability of the environment and the communities in which we operate,” says Babongile Mandela, Director of Public Affairs, Communications and sustainability at Coca-Cola Africa.

“We are reducing, recycling and reusing the packaging we produce to create a circular economy where the packaging produced does not end up in the environment, but is part of a value chain where ‘waste’ can be recycled into valuable materials used to produce more packaging or, where that is not possible, into other materials like furniture or building materials,” says Mandela.

Vision #WorldWithoutWaste

As part of its Jamii waste pillar, Coca-Cola and its #WorldWithoutWaste vision focus on three strategic pillars: design, collection and partnership.

Investing in smart packaging designs is the first step towards a #WasteFreeWorld.

Beverage packaging has value and a lifespan beyond its original use and Coca-Cola believes it should be collected and recycled into new packaging as part of a circular economy.

This means retaining materials in use, either as original product by re-use or (when they can no longer be used) by recycling into raw materials. In this way, nothing becomes waste and the intrinsic value of the products and their materials are retained.

Better designed packaging

Coca-Cola in South Africa has made strides in packaging innovation. For example, the most popular Coca-Cola packaging, the 2 liter bottle, is now available in returnable/reusable PET in select geographies of South Africa.

The 1.5L returnable/reusable PET bottle has been available in the Western Cape for 28 years. Instead of producing single-use bottles, these bottles go on a looping journey to be cleaned and refilled to begin the next life cycle until they are ultimately recycled to form another PET bottle.

Another step towards conscientious packaging is that Sprite’s signature green packaging has changed to clear branding to allow for greater recyclability.

During the sorting process, green and other color PET bottles are separated from transparent materials to avoid discoloring newly recycled PET materials.

By turning these bottles into transparent PET, they can be recycled more easily. In addition, our water brand, Bonaqua, is packaged in 100% recycled plastic, which is a first in the local market.

Coca-Cola’s other global packaging goals include ensuring that all packaging it uses is recyclable by 2024, by 2030 selling at least 25% of its beverages in reusable formats and to include 50% recycled content in its packaging.

The company will continue on its journey of ensuring it collects the equivalent of every bottle and can sold by 2030 and will continue to work with diverse partners and communities to collectively achieve a waste-free world.