Crucial API metrics, US startup funding, advanced SEO tactics – TechCrunch


On a recent episode of Extra Crunch Live, Retail Zipline Founder Melissa Wong and Emergence Capital investor Lotti Siniscalco joined Editor-in-Chief Jordan Crook to guide attendees through the Series A deck of Zipline.

Interestingly, the conversation revealed that Wong declined an invitation to make a virtual presentation and insisted on an in-person meeting.

“She was one of the few or perhaps the only CEOs who spoke up to introduce the whole team,” said Siniscalco.

“She pointed to the screen projected behind her to help us stay on the most relevant information. The way she did it really made us stick with her. Like, we couldn’t break eye contact.

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Beyond Wong’s pitch technique, this article also examines some of the key “customer love” metrics that helped Zipline achieve victory, such as CAC, churn rates, and customer net score. promoter.

“Looking back, I really underestimated the competitive advantage to come from the industry,” Wong said. “But that resulted in the numbers in our deck, because I know what customers want, what they want to buy next, how to keep them happy, and I’ve been able to be much more capital efficient.”

Read our recap with highlights from their conversation, or click to watch a video with their entire conversation.

Thanks so much for reading Extra Crunch this week!

Walter thompson
Editor-in-Chief, TechCrunch

Investors don’t expect U.S. startup finance market to slow

Global venture capital reached $ 156 billion in the second quarter of 2021, an increase of 157% year-on-year. A record number of unicorns have found their feet over the same period and valuations have risen across the board, Anna Heim and Alex Wilhelm report in today’s edition of The Exchange.

Although the number of rounds has not reached all-time highs, “the general mood of Q2 VC data was clear: Now is the perfect time for startups looking to raise capital. “

Anna and Alex interview VCs in different regions to find out why they feel so generous and optimistic. Today they started with the following US investors:

  • Amy Cheetham, Director, Costanoa Ventures
  • Marlon Nichols, Founding Managing Partner, MaC Venture Capital
  • Vanessa Larco, Partner, New Enterprise Associates
  • Jeff Grabow, Venture Capitalist, EY US

Despite the hype, construction technology will be hard to disrupt

Image of two construction workers examining blueprints next to laptop to represent technology on construction sites.

Image credits: AzmanJaka (Opens in a new window) / Getty Images

The construction industry may seem like an industry in search of innovation, writes Safe Site Check In CEO and founder David Ward in a guest column, but there are unique challenges that are slowing down construction companies for s ” adapt to new technologies.

From the way construction projects are financed to complicated local regulations, there is no one-size-fits-all solution to the technological problems of the construction industry.

Construction technology can be attractive to investors, writes Ward, but it needs to be “easy to use, easy to deploy or access on a job site, and improve productivity almost immediately.”

3 analysts intervene: What are Andy Jassy’s main priorities as the new CEO of Amazon?

Jeff Bezos, Executive Chairman and Andy Jassy, ​​CEO of Amazon

Image credits: AP Photo / Isaac Brekken / John Locher

Now that he’s leaving AWS and replacing Jeff Bezos, what are the biggest challenges facing new Amazon CEO Andy Jassy?

Enterprise reporter Ron Miller reached out to three analysts for their opinion:

  • Robin Ody, Canalys
  • Sucharita Kodali, Forrester
  • Ed Anderson, Gartner

Amazon is ranked second in the Fortune 500, but it’s not all sun and roses – continued growth, unionization, and the potential for antitrust regulation at home and abroad are just a few of its responsibilities.

“I think the biggest task ahead is to build on the momentum the company has had over the past few years,” Kodali said. “He has to make sure they don’t lose this. If he does that, I mean, he’ll win.

The most important API metric is first call time

Close-up of a stopwatch on the trackpad of a laptop computer.

Image credits: Peter Dazeley (Opens in a new window) / Getty Images

Publishing an API isn’t enough for just any startup: once it’s published, the hard work of cultivating a developer base begins.

Joyce Lin, head of developer relations at Postman, wrote a guest article for Extra Crunch based on the results of a study aimed at increasing adoption of APIs that use a public workspace.

Lin discovered that the most important metric for a public API is time to first call (TTFC). It makes sense: a faster TTFC allows developers to start using new tools quickly. As a result, “the legitimate streamlining of the TTFC translates into more market potential of better-trained users for later stages of your developer journey,” Lin writes.

This article isn’t just for developers in our audience: TTFC is a metric product and growth teams should also keep in mind, they suggest.

“Even if your market is defined as a limited subset of the developer community, any improvement you make to TTFC equates to a larger available market. “

Q3 IPO cycle starts strong with Couchbase pricing and Kaltura relist

Image credits: olli0815 / iStock

Couchbase and Kaltura offered new filings on Monday, with NoSQL provider Couchbase setting an initial price bracket for its IPO and Kaltura resurrecting its public offering with a new price bracket and new financial information.

“Both news stories should help us understand how the Q3 2021 IPO cycle plays out early on,” writes Alex Wilhelm.

5 advanced SEO tactics to gain in 2021

SEO tactics for underdogs

Image credits: PM images (Opens in a new window)/ Getty Images

Mark Spera, Head of Growth Marketing at Minted, offers SEO tips to help small sites stand out.

He writes in a guest column that Google’s algorithm “errs on the side of caution,” leading the search engine to favor larger, more established websites.

“The cards are not in your favor, so you have to be even more strategic than the big guys,” he wrote. “This means executing cutting edge hacks to increase your SEO throughput and capitalize on some of the arbitrage still left in organic search. I call these five tactics ‘advanced’ because none of them are complicated. , but all of them are extremely important to search marketers in 2021. ”

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