Marketing research

Custom B2B Marketing Research for Content Marketing

Combining a deep understanding of the B2B buyer with the expertise for content execution and delivery, our partnership with Ascend2 delivers personalized content based on marketing research in 14 days.

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Abilities

  • Monthly or bi-monthly marketing research options that provide a continuous stream of personalized content.
  • KoMarketing, in coordination with Ascend2, performs the research and provides the results with graphics and information, ready to complement your marketing strategy.
  • A simple and transparent pricing structure that will make personalized search and content accessible and affordable.

Measuring Content Marketing Performance: A B2B Marketer’s Perspective

Measuring Content Marketing Performance: A B2B Marketer's Perspective

Measuring the impact of content marketing allows business-to-business (B2B) marketers to optimize campaigns for better engagement and more effectively attribute ROI.

But what are the strategies, tactics, and trends behind content marketing performance measurement for B2B marketers?

To help answer this question, Ascend2 and KoMarketing completed the Content Marketing Performance Measurement Survey. We thank the 318 marketers who responded to this survey between mid-February 2021.

This report, titled The B2B Marketer’s Perspective on Measuring Content Marketing Performance, represents the opinions of survey-responsive marketing professionals operating in the B2B (Business-to-Business) channel.

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— Silvina El Baba, Senior Manager, Web Marketing, EFI

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