Data remains a vital part of the marketing world – TechCrunch


“One of the biggest challenges that brands struggle with determining attribution and how you continue to spend money even though you may have lost a signal on the platform,” says Greg Gillman, chief revenue officer for Los Angeles-based performance marketing agency MuteSix. , “If Facebook is too biased and Google is on the last click, sometimes it seems like things never work out. To help companies make informed business decisions, we build statistical models that display information at a higher level than the platform.

Another week, another recap of growth. TechCrunch has been busy developing not only editorial content for our staff, like Anna Heim’s interview with MuteSix this week, we are also working to increase our guest posts as well as for growth marketing. In this recap, we have an article by guest columnist Jonathan Metrick, an episode of the Equity podcast that features Metrick, TechCrunch editor-in-chief Danny Crichton, and TechCrunch senior editor Mary Ann Azevedo.

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Trader: Kevin Miller, GR0
Recommended by: Leeann Schudel, The Word Counter
Testimony: “Super detailed analysis of the space and the keywords to target that would move the needle the most.” There is a fully dedicated SEO team that communicates at least once a week and provides in-depth analysis. They are very transparent with their strategies and explain all the moves they make on their side and how it will benefit our business. Super easy and flexible to work with, are not stingy with deliverables and are always there as a consultant.

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Recommended by: Hayley Sonntag, Podium
Testimony: “They have put together an end-to-end content marketing program that attracts over 150,000 organic website visitors every month.”

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Recommended by: Mini Dreamers
Testimony: “He had experience in e-commerce and impressed us on our first call with how detailed and thorough he was with his plan.”

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Recommended by: Tony Drockton, Hammitt
Testimony: “In the two years of conversations, I’ve only spoken to a few people who are so analytical and data-driven. Its unique internal algorithms to change spending have allowed us to maintain the hypergrowth (60%) we are on.

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Testimony: “I have worked with Visiture in the past. They pay great attention to detail and really listen to their customers. Their ability to write great, optimized content and raise awareness is what sets them apart from other agencies and has helped grow our keywords ranked faster than any other agency. They also helped us with our email flow and strategy and were a great partner.

Trader: Tuff
Recommended by: Luke Oehlerking, Zenernet
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Performance marketing agency MuteSix bets on content and data to drive DTC ecommerce: Anna spoke with Greg Gillman from MuteSix as part of our TechCrunch Experts series. This interview delves into performance marketing, which sets MuteSix apart from other agencies and the importance of data. Gillman says, “There is another element that I think is very important and generally overlooked: the first party data. We’re working with brands to try to acquire as much first-party data as possible, segment it, and use it, because that’s what they would have left if Facebook were to shut down tomorrow. Read the entire interview to find out what other data MuteSix is ​​focusing on.

(Extra Crunch) Use cohort analysis to drive smarter startup growth: Jonathan Metrick’s guest column not only explains what cohort analysis is, but also why it is important, especially for startups , using Black Friday in November 2020 as an example. Metrick says, “Savvy marketers can go one step further and leverage cohort analysis to eliminate hidden biases in averages or combined measures. One way to do this is to segment ARPU by paid and organic channels, which allows you to assess the sustainability of your customer base growth.

TikTok, influencers on time: Metrick has joined the Equity team to provide expertise on growth marketing, particularly in the ever-changing world of COVID-19. This episode is a must-listen.

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