Marketing strategy

DIIR Launches Virtual Workshop on “Mindful Content Creation and Marketing Strategy”

DIIR is launching a virtual workshop on “mindful content creation and marketing strategy”.

Dharamshala, October 28: Considering the increase in the number of content creators on social media platforms among Tibetans, the Department of Information and International Relations (DIIR) today launched a virtual workshop to a day on “Mindful content creation and marketing strategy”.

In his introductory remarks before the workshop, Deputy Secretary Namgyal Tsewang, head of the Tibet Information Bureau of the Department of Information and International Relations, said the workshop was necessary and important for content creators to use optimally the potential that digital media can offer. .

Additional Secretary Namgyal Tsewang also noted that the workshop aims to achieve the dual goals of helping content creators generate income from their content while impacting awareness of Tibetan issues in the space. virtual by making creative use of social media. tools.

The one-day digital content creation workshop is led by Ms. Sohini Bhowmik, media specialist and is funded by the Friedrich Naumann Foundation (FNF). The workshop covered a range of topics related to starting a social media channel, selecting content, targeting an audience, marketing and monetizing content, creating impact through content, etc.

A dozen participants participated virtually in the workshop.

The current workshop.

Deputy Secretary Namgyal Tsewang, head of the Tibet News Bureau of the Information and International Relations Department, addresses the workshop.