Facebook offers creators custom subscription links to bypass Apple fees – TechCrunch


The company formerly known as Facebook just announced plans to bypass Apple’s infamous platform fees, the latest beat in an ongoing war between major software companies and the creator of iOS. . In a Facebook post WednesdayMeta’s Mark Zuckerberg said the social network will give eligible creators on its platform new personalized links allowing them to accept payments directly, bypassing Apple’s controversial 30% cut.

“As we build for the Metaverse, our focus is on opening up opportunities for creators to make money from their work,” Zuckerberg said. “The 30% fee that Apple takes on transactions makes this more difficult, so we’re updating our subscription product so creators can now earn more. “

Creators who maintain subscription-eligible Facebook Pages can share the new promotional links via text or email, directing their fans to a payment portal managed through its own payment system, Facebook Pay. In the creator’s post, Facebook also announced a new bonus program that offers creators between $ 5 and $ 20 for every new subscriber they sign up until the end of the year, as part of the program. billion dollar creation previously announced by the company.

Image credits: Facebook

Facebook’s Patreon-style subscription product allows users of popular Facebook Pages to access special monetization tools for recurring monthly payments. To register, the current eligibility rules require a page owner to have 10,000 subscribers or more than 250 returning viewers plus 50,000 post engagements or 180,000 minutes of viewing time.

Facebook has said it will not collect fees on creator payments until 2023, although given its aggressive entry into the space, the company surely intends to cash in on the creators economy by booming after giving people a few years of introductory rent. free. The company had even previously planned to extract its own 30% cut in subscriber revenue, although it has moved away from those plans – for now, at least.

Apple has historically taken a standard 30% fee from all paid apps and in-app payments made through iOS – a toll that generates huge revenue for the company. Late last year, Apple threw a bone at small app makers, lowering the discount to 15% for developers making less than $ 1 million a year.

Apple’s app store fees are a sore point for a number of huge software developers. Last year, Fortnite maker Epic Games sued the company for application fees in a flashy campaign that positioned Epic as the little guy who will fight for developers around the world. Meta, which is worth $ 923 billion at the time of writing, is positioning itself similarly in the new fight over creator payments it just picked with Apple.

In September, a judge in Epic Games v. Apple in California has ruled that Apple can no longer prevent developers from directing users to external payment options that bypass Apple’s substantial fees. This move opened the door for Facebook’s new workaround. Apple appealed the ruling and requested a stay of the judge’s injunction last month.

The new workaround for creators’ payments isn’t Facebook’s first major clash with Apple, nor the first in which Facebook has maneuvered to align with everyone. The company was so threatened by new anti-tracking features in iOS 14 designed to enhance user privacy that it ran full-page print ads protesting the changes in all major national newspapers – ostensibly on behalf of small businesses that would be affected and not its own.

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