Armorthane Marketing http://armorthanemarketing.com/ Thu, 22 Jul 2021 00:34:09 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://armorthanemarketing.com/wp-content/uploads/2021/05/cropped-icon-32x32.png Armorthane Marketing http://armorthanemarketing.com/ 32 32 Grow your business on Instagram, TikTok and more with this digital marketing masterclass https://armorthanemarketing.com/grow-your-business-on-instagram-tiktok-and-more-with-this-digital-marketing-masterclass/ https://armorthanemarketing.com/grow-your-business-on-instagram-tiktok-and-more-with-this-digital-marketing-masterclass/#respond Wed, 21 Jul 2021 21:24:40 +0000 https://armorthanemarketing.com/grow-your-business-on-instagram-tiktok-and-more-with-this-digital-marketing-masterclass/ Digital Marketing is the key to unlocking an almost endless number of users and global sales for your brand, business, or side business – get it right and you can see your success skyrocket. In fact, research has found that 86% of women will check social media before deciding on a purchase, while mastering TikTok […]]]>

Digital Marketing is the key to unlocking an almost endless number of users and global sales for your brand, business, or side business – get it right and you can see your success skyrocket. In fact, research has found that 86% of women will check social media before deciding on a purchase, while mastering TikTok can help you reach its 689 million active users worldwide.

The best way to harness the full power of digital platforms to market your business is to take the latest training from dedicated experts in each of them, who specialize in uncovering the secrets of content and algorithms for a living. You’ll learn exactly that with the 2021 Premium Digital Marketing for Entrepreneurs Certification Pack, which goes on sale for just $ 34.99 today (reg. $ 2,000). With 10 separate courses included in this offer, it comes down to less than $ 3.50 per course.

Among the courses included in this bundle is the 27 Hour, 4.4 / 5 Star Digital Marketing Master Class, a great course that will teach you everything you need to know to grow your business using content, social media , emails, marketing, and more, or to get an exciting new job in digital marketing.

Then the Beginner TikTok Marketing: TikTok For Day & Week 1 course will teach you a specific strategy to become famous on TikTok, the basics to start promoting your videos like a pro.

You will also learn how to use Google Ads effectively in the Ultimate Google Ads 2021: Profit with Pay Per Click, rated 4.7 / 5 training course which will show you how to create your own profitable campaigns and generate consistent traffic around the clock. . to your website.

Each course in this set is taught by an expert in their field such as Ryan Ford, a 7-figure Amazon FBA seller, consultant and online entrepreneur with an impressive 4.3 / 5 star rating from his alumni, and the 4.7 / 5-rated Isaac Rudansky, a Google AdWords Certified Professional and co-founder of a global digital advertising agency.

Start learning how to go viral today with the 2021 Premium Digital Marketing for Entrepreneurs Certification Pack, on sale at 98% off now for $ 34.99 (regular price $ 2,000).


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Tumblr launches Post +, a subscription service for Gen Z creators – TechCrunch https://armorthanemarketing.com/tumblr-launches-post-a-subscription-service-for-gen-z-creators-techcrunch/ https://armorthanemarketing.com/tumblr-launches-post-a-subscription-service-for-gen-z-creators-techcrunch/#respond Wed, 21 Jul 2021 19:41:15 +0000 https://armorthanemarketing.com/tumblr-launches-post-a-subscription-service-for-gen-z-creators-techcrunch/ As Twitter launches Super Follows, YouTube adds new monetization tools and Instagram embraces e-commerce, the social media sphere is heating up with new ways for creators to make a living. Now Tumblr is joining the fray with Post +, the platform’s first attempt at allowing users to monetize their content. Post + debuts today in […]]]>

As Twitter launches Super Follows, YouTube adds new monetization tools and Instagram embraces e-commerce, the social media sphere is heating up with new ways for creators to make a living. Now Tumblr is joining the fray with Post +, the platform’s first attempt at allowing users to monetize their content. Post + debuts today in limited beta for an exclusive selection of designers in the United States, which were handpicked by Tumblr.

Like Twitter’s Super Follows, Tumblr’s Post + lets creators choose what content they want to put behind a paywall, whether it’s original artwork, personal blog posts, or Destiel fanfic. . Creators can price their subscriber-only content starting at $ 3.99 per month, with additional tiers at $ 5.99 and $ 9.99. Tumblr will get a 5% off creator profits.

The process for creating content under Post + is the same as with any other Tumblr post – all creators will need to do is check a box to indicate that the post is for paying subscribers only, whether it’s a video, audio clip, text, image, etc.

Image credits: Tumblr

“Not just for professionals or those with 10,000 or more subscribers, Tumblr’s Post + will push the boundaries of what is considered lucrative content on the internet: shitty posters, memelords, artists, fan fiction writers.” , all of the above and all of them will be able to create content while building their community of supporters and getting paid with Post +, ”a Tumblr spokesperson told TechCrunch.

For millennials who blogged their last reading live The Hunger Games ”on the day it was released in 2010, Tumblr may seem like a relic of the past. Founded in 2007, the platform has gone through many changes over the years. In 2013, Tumblr was bought by Yahoo for $ 1.1 billion, then Yahoo was later bought by Verizon.

Image credits: SimilarWeb

But a massive change happened for Tumblr in December 2018, when the platform banned all sexually explicit content and pornography. A month earlier, the Tumblr app had been removed from the iOS App Store after child pornography passed through the app’s filtering technology, leading the platform to ban pornography altogether. Four months after the ban, Tumblr’s monthly pageviews had decreased by 151 million, or 29%. Since then, the platform has maintained a primary user base, hovering between around 310 million and 377 million pageviews per month, according to SimilarWeb, although analytics still indicate a slight downward trend. Tumblr declined to provide its monthly active user numbers, but said the platform had more than 11 million daily posts and 500 million blogs.

In 2019, the platform was sold to Automattic, the company that owns WordPress. While Tumblr hasn’t seen significant growth since the fateful porn ban, under its new owner, it is exploring new ways to generate profit by creating features that appeal to its now younger demographic. According to Tumblr, more than 48% of users are Gen Z. These Gen Z users spend 26% more time on the platform than older bloggers, and their average daily usage time increases by more than 100% year after year.


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CEO of The SEO Queen To Host: Reaching More Power Conference Customers https://armorthanemarketing.com/ceo-of-the-seo-queen-to-host-reaching-more-power-conference-customers/ https://armorthanemarketing.com/ceo-of-the-seo-queen-to-host-reaching-more-power-conference-customers/#respond Wed, 21 Jul 2021 10:31:29 +0000 https://armorthanemarketing.com/ceo-of-the-seo-queen-to-host-reaching-more-power-conference-customers/ Zhe Scott, MIT Alumna, CEO and Founder of The SEO Queen, will host the first Reach More Clients Power conference via zoom July 29, 30 and 31 2021. This conference features a host of experts to help businesses grow with SEO, organic and paid social media marketing, intellectual property protection, financial planning, operations management, contract […]]]>

Zhe Scott, MIT Alumna, CEO and Founder of The SEO Queen, will host the first Reach More Clients Power conference via zoom July 29, 30 and 31 2021. This conference features a host of experts to help businesses grow with SEO, organic and paid social media marketing, intellectual property protection, financial planning, operations management, contract acquisition, customer experience management, mindset and sales. This conference is organized in partnership with the South Los Angeles Chamber of Commerce; Urban League of Los Angeles; Guillermo A Saade, financial advisor to Edward Jones; Connected Women of Influence, The Leadhershift Movement, Courageous Woman Magazine and other sponsors.

Workshops at this three-day event include hands-on strategies for effective SEO, blogging, branding, content marketing, effective public relations and storytelling, sales strategies, strategic partnerships and much more. .

This conference will feature the CEO of The SEO Queen: Zhe Scott with the main speakers: Rachel kennedy, CEO of Kennedy Curate; Paul André, host of the SEO Video Show; Marquel Russell, “King of customer attraction”; Calvin martyr, founder of I AM WE GLOBAL; Ira Domnitz, principal agent of patent-lawyers.com; Xkizin Wright, the entrepreneur therapist; Rev Brig Feltus, Founder and CEO of the ReMember Institute; Michelle bergquist, CEO of Connected Women of Influence; Deborah Thorne, the Information Diva; Dr. Deena Brown, Ted speaks, speaker and founder of the LeadHerShift movement; Andrea Patrick, expert in personal branding; Video marketing expert, Kori Raishon; Anika jackson, CEO of Anika PR; Gabriel Rich, host of the Rich Report; Dr. Jean Aden, CEO and founder of VALeverage.com; Certification expert, Dori Bailey; and Anthony williams, expert in contract acquisition.

Jameeca Marshall, Director of Programs for Los Urban League of Angeles Says, “The Urban League is proud to support another opportunity to network and learn strategies to grow your business through search engines, contracts and more in the age of social distancing. We strongly encourage our customers and black-owned businesses to attend. This conference will provide information and tools that small business owners cannot afford to miss. Guillermo A Saade Says He Is “Excited To Share Strategies To Help Business Owners Achieve Their Long-Term Financial Goals”

The SEO Queen is pleased to support yet another business growth opportunity in these changing economic and financial times. You don’t want to miss this growth marketing conference and this opportunity to network and learn strategies for growing your business through search engines, contracts and more in the age of social distancing. You can purchase tickets now by visiting seoqueen.com/conference. General admission and VIP experience tickets are available. Two individual coaching sessions are available with each VIP experience ticket. You get an hour with MIT Alumna and CEO Zhe Scott, and one with another expert of your choice.

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Meet the Apprentice: April Trigg from Brace Creative – https://armorthanemarketing.com/meet-the-apprentice-april-trigg-from-brace-creative/ https://armorthanemarketing.com/meet-the-apprentice-april-trigg-from-brace-creative/#respond Wed, 21 Jul 2021 09:42:58 +0000 https://armorthanemarketing.com/meet-the-apprentice-april-trigg-from-brace-creative/ For companies wishing to retain and develop their staff, and for managers wishing to develop their own skills, the growing list of apprenticeships has quickly become a must-have option. It helps that the University of Gloucestershire is leading the way when it comes to offering a range of graduate and university level learning. His business […]]]>

For companies wishing to retain and develop their staff, and for managers wishing to develop their own skills, the growing list of apprenticeships has quickly become a must-have option.

It helps that the University of Gloucestershire is leading the way when it comes to offering a range of graduate and university level learning.

His business school at Oxstalls, synonymous with The Growth Hub and GFirst LEP, can list a growing catalog of learnings that testify to his willingness to listen, learn and deliver what the business wants.


About the Apprentice: April Trigg, Marketing Manager at Brace Creative

April trigger

April Trigg works as a Marketing Manager at Gloucester’s award-winning agency, Brace Creative.

Whether web design, graphic design or digital marketing, the agency, based in Olympus Park, Quedgeley, has provided clients such as the NHS, Gloucester Rugby, Gloucester City Council, Oxfam, Allstone based in Gloucester, Freemans Event Partners and the Gloucestershire group of companies. Circle2Success.

She has already completed a third level of media studies, but continues to develop her skills by taking on the challenge of a graduate level marketing apprenticeship.


What was your very first job?

I got my first job as a waitress at Orchard Pub. I then moved on to a personal shopper position at Tesco followed by a team leader position at Cineworld.

Once I got my Level 3 in Media Studies at Gloucester College, I knew I wanted to find a job in marketing and had scoured the web looking for a digital marketing apprenticeship in the area.


What are you doing right now?

Having started out as an apprentice in digital marketing, focusing the majority of my time on social media, I quickly learned my passion for search marketing, where I began to learn the ins and outs of search engine optimization. pay per click research and advertising.

I then moved on to a Search Marketing Specialist position and more recently was appointed Marketing Manager at Brace Creative Agency.


Can you tell us a bit about your work week?

As a Marketing Manager, I cover a variety of day-to-day tasks.

I am responsible for creating and implementing detailed marketing strategies focused on generating a measurable ROI for our clients.

I supervise and train two marketing apprentices and two marketing managers throughout the week, I then share my time between SEO (optimization for search engines), Google Ads, generation of proposals and meeting and communication with our clients.

I currently work 40 hours a week and have a more laid back life at home where I spend time relaxing with my fiancee and border collie.

On top of that, I recently started the Marketing Apprentice Diploma at the University of Gloucestershire.


Why, in addition to your busy work week, add an apprenticeship?

I have always liked to learn. After looking at different courses, the Apprenticeship Degree at the University of Gloucestershire struck me as the most appropriate.

I also much preferred the opportunity to go to college for face-to-face lessons over other online college options I have tried in the past.

My company has been a great support in encouraging further learning with the plan to put into practice the theory learned in college in the office.


How many hours per week do you devote to the course?

As an apprentice, we are required to devote 20 percent of each work week to study, essay writing, group work, and lecturing. I also spend evenings and weekends working on my assignments, making the most of unexpected bursts of motivation.


I understand that each apprentice uses their own business as a case study throughout. What are the advantages of this?

Having the opportunity to use Brace Creative Agency as the subject of one of my assignments so far has been a great opportunity to bring the knowledge gained in the classroom back to the office.

As with most courses, much of our study is based on marketing theory, which allows me to step back and reassess our campaigns, goals and objectives.


Is being alongside other entrepreneurs positive and do you support each other?

As part of a small cohort, I have met a handful of other businessmen so far during my course and I am happy to say that they are a lovely and talented group that I have looking forward to work.

Working alongside this group helps me think about things from their perspective, hearing their input during lectures and working together on group work has been a great help in my progress throughout the course.


When did you start the course and how long was it possible for you to start applying some of what you are learning to your daily work?

I started the course at the beginning of this year (2021) and was able to apply my new knowledge from the start. The knowledge from my first lecture has been ingrained in my mind ever since, allowing me to bring it back to the office the next day.


What have been the benefits for you so far?

With the new theoretical knowledge gained so far, my approach to marketing strategies and the conceptualization of marketing campaigns has evolved to become more in-depth, offering a more customer-centric approach.


Surprises?

Yes! Prior to joining the course, I have always been someone who enjoys working, however, the course allowed me to step back and focus on the theoretical side of marketing that I enjoy so far.


Would you recommend the course to others, why and what advice would you give them?

I would recommend this course to others as it is a fantastic opportunity to work full time while preparing for a valuable degree.


Outside of your business, on a personal level, what do you think this will bring you?

Although I am still new to the course, I have already seen improvements in my writing style, developments in my knowledge of the theory behind marketing practices and I hope this will improve further over time. time.


To learn more about business partnerships and apprenticeships at the University of Gloucestershire, visit glos.ac.uk.


Read more: Meet the Apprentice: Michelle Fyrne, Editor-in-Chief of SoGlos Group

Read more: Meet the Apprentice: Michelle Fyrne, Editor-in-Chief of SoGlos Group


By Andrew Merrell


Follow SoGlos on LinkedIn and sign up for the weekly SoGlos newsletter for the latest business news from Gloucestershire.

© SoGlos
Tuesday, July 20, 2021


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ACFCS Special Report: The Front Lines – The Survey Series: Information Overload – What is OSINT, Part 1 of 2 – CFCS https://armorthanemarketing.com/acfcs-special-report-the-front-lines-the-survey-series-information-overload-what-is-osint-part-1-of-2-cfcs/ https://armorthanemarketing.com/acfcs-special-report-the-front-lines-the-survey-series-information-overload-what-is-osint-part-1-of-2-cfcs/#respond Tue, 20 Jul 2021 20:03:11 +0000 https://armorthanemarketing.com/acfcs-special-report-the-front-lines-the-survey-series-information-overload-what-is-osint-part-1-of-2-cfcs/ What is open source intelligence? According to OSINT’s Wikipedia page, it is “a multifactorial methodology for collecting, analyzing and making decisions about data accessible in publicly available sources for use in an intelligence context.” In the intelligence community, the term “open” refers to open and publicly accessible sources, as opposed to secret or clandestine sources. […]]]>

What is open source intelligence?

According to OSINT’s Wikipedia page, it is “a multifactorial methodology for collecting, analyzing and making decisions about data accessible in publicly available sources for use in an intelligence context.”

In the intelligence community, the term “open” refers to open and publicly accessible sources, as opposed to secret or clandestine sources. “

For the private sector, such as a financial institution (FI) investigator, it is rare to be in possession of clandestine or secret sources / information.

That said, where does an FI investigator start their OSINT search and how much research should be conducted outside of the review of transaction activities?

The answer is at your fingertips: Your computer and the web browser you choose to use is the place to turn for an OSINT exam as part of your investigation.

OSINT also has many dimensions, offensively for the AML professional in order to better find hidden and lesser-known risks on individuals and entities, but also defensively.

The idea: to better understand what criminals, fraudsters and hackers already have at their disposal that could be used to steal someone’s identity, hack their systems, or open the door to a devastating ransomware attack – a a scourge that has reached epidemic proportions in the virtual world as the pandemic has bludgeoned our common bodily reality.

Some examples, according to the media reports, include:

Discover the public assets: the depth, the extent of the attack surface

Their most common function for many OSINT surveys is to help IT teams discover public assets – these can be corporate websites, employee portals, and online gateways that allow users to manipulate data outside of a physical room – and map the information each one has that could contribute to a potential attack surface, according to CSO Online.

Usually, they don’t try to check for things like program vulnerabilities or perform penetration testing, the domain of the cybersecurity manager. Their main task is to record information that a person could find publicly about or about company assets without resorting to hacking.

Although, ironically, in many cases, hackers have already released some or all of their stolen information treasures as proof of their skills, to build their reputation, or even, just for bragging rights.

Discovering relevant information outside the organization: Socially acceptable?

A secondary function performed by some OSINT tools is to search for relevant information outside of an organization, such as in social media posts or in areas and locations that might be outside of a narrowly defined network, depending on the organization. the CSO.

Organizations that have made a lot of acquisitions, bringing with them the IT assets of the company they are merging with, might find this feature very useful.

IT assets can be not only the systems used to run a particular business, but also detailed lists of names, passwords, intellectual property, and other information. In the sometimes rushed period of merger closing, some information may be left out and not removed, leaving a residual risk of breach.

With the extreme growth and popularity of social media, searching for sensitive information outside of the corporate perimeter is likely useful for just about any group.

The form the media takes can also play a role in the tools that a determined and skillful criminal can use against an individual or an organization.

For example, if a person is prolific in their social media posts, the bad guys might tinker with these images into a believable “deepfake” of the individual, which is all the more likely the higher the level of the big-witted is. higher.

It can go even further with recordings and videos of a person – all of which can give criminals more ammunition to create seemingly alive and breathable digital copies designed to meet their expectations.

Bring together the information discovered in an actionable form: asset discovery, recovery

Finally, some OSINT tools help pull together and consolidate all the information discovered into useful and actionable information, according to the article.

Running an OSINT analysis for a large enterprise can generate hundreds of thousands of results, especially if internal and external assets are included.

Putting all of this data together and being able to deal with the most serious issues first can be extremely helpful.

At the same time, from a financial crime compliance professional’s perspective, the most remarkable details found during an investigation may both better flesh out a client’s actual risk, it could also flesh out a client’s real risk. preview if that individual or corporate account could be at a higher risk being compromised.


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MOC’s digital marketing gears up to become a formidable force in the ruthless digital marketing agency https://armorthanemarketing.com/mocs-digital-marketing-gears-up-to-become-a-formidable-force-in-the-ruthless-digital-marketing-agency/ https://armorthanemarketing.com/mocs-digital-marketing-gears-up-to-become-a-formidable-force-in-the-ruthless-digital-marketing-agency/#respond Tue, 20 Jul 2021 19:08:48 +0000 https://armorthanemarketing.com/mocs-digital-marketing-gears-up-to-become-a-formidable-force-in-the-ruthless-digital-marketing-agency/ DEARBORN, MI / ACCESSWIRE / July 20, 2021 / The digital marketing industry has seen a tremendous increase in growth and demand over the years. Various digital marketing agencies have sprung up each with their own range of services that they bring to the table. With a variety of agencies offering virtually the same to […]]]>

DEARBORN, MI / ACCESSWIRE / July 20, 2021 / The digital marketing industry has seen a tremendous increase in growth and demand over the years. Various digital marketing agencies have sprung up each with their own range of services that they bring to the table. With a variety of agencies offering virtually the same to their clients, what was once a difficult industry to navigate has now become more ruthless than ever. Faced with the ever increasing demands of companies and customers, MOC Digital Marketing surface at the top, bringing unprecedented success to its clients like no one else can.

Founder and CEO of MOC Digital Marketing, Moe Choucair, is leading the charge by providing the best services his business can offer. Thanks to his mastery of digital marketing and his passion for the profession, Moe has skillfully developed his business towards success using unique and innovative strategies and always staying at the forefront.

MOC Digital Marketing is an extremely creative digital marketing agency that puts business on the map with brilliant marketing campaigns and expert services. The company offers a diverse set of services such as content writing, design, Google advertising, and social media marketing, among others.

The esteemed digital marketing agency is adept at a variety of services due to the diversity of Choucair’s skills and knowledge. With more than five years of experience on the Google platform and social media management, he brings his knowledge to MOC Digital Marketing. This often results in Google Ads strategies, social media management such as Facebook and Instagram ads, website design, logo design, videography, and many other creative services.

With the variety of services offered by MOC Digital Marketing, the company is able to serve several businesses and small business owners who wish to grow online. These businesses can range from mortgage brokers, e-commerce stores, fashion stores, real estate agents, dentists, doctors, cosmetic professionals, estheticians, and many more.

Young at heart who are insightful and knowledgeable about the ins and outs of an online presence will greatly see the tremendous value that MOC Digital Marketing brings to the table. “I am not alone in this process. I have a team behind me that specializes in every industry we undertake, ”said Moe Choucair. “We have niche professionals who will do the right job for you.”

Moe Choucair graduated in digital marketing from the nation’s top business school at the University of Michigan. The aspiring founder himself has specializations and certifications in Google Ads as a Google Certified Advertising Partner. He is also adept at SEO, shopping, display and has proven social media growth through writing content with proven SEO tactics. “The right keywords will drive organic traffic to your site, my team and I know the right keywords to target,” Choucair proclaimed.

Overall, MOC Digital Marketing is one of the best and most creative digital marketing agencies out there. Moe has consistently led businesses to digital success for over five years and continues. This level of success is shared by his team and clients, as they foster lasting business relationships throughout the process. “I only tackle the things I like. I love marketing, but I love the results it brings. My team and I will do whatever it takes to take your business to the next level, ”said Choucair.

To learn more about MOC digital marketing, be sure to check out the details below:

Company name: MOC Digital Marketing
E-mail: contact@mocdigitalmarketing.com
Phone: 1-800-313-5244
Website: www.mocdigitalmarketing.com

SOURCE: MOC Digital Marketing

See the source version on accesswire.com:
https://www.accesswire.com/656347/MOC-Digital-Marketing-Is-Shaping-Up-To-Be-a-Formidable-Force-in-the-Cutthroat-Digital-Marketing-Agency

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I joined the campaign for the poor. Here’s why. https://armorthanemarketing.com/i-joined-the-campaign-for-the-poor-heres-why/ https://armorthanemarketing.com/i-joined-the-campaign-for-the-poor-heres-why/#respond Tue, 20 Jul 2021 17:52:00 +0000 https://armorthanemarketing.com/i-joined-the-campaign-for-the-poor-heres-why/ The BDN Opinion section operates independently and does not set newsroom policies or contribute to reporting or editing articles elsewhere in the newspaper or on bangordailynews.com. Jules Hathaway is a graduate student at the University of Maine and a community volunteer. Shortly before his assassination, Martin Luther King Jr. realized how closely linked racism and […]]]>

The BDN Opinion section operates independently and does not set newsroom policies or contribute to reporting or editing articles elsewhere in the newspaper or on bangordailynews.com.

Jules Hathaway is a graduate student at the University of Maine and a community volunteer.

Shortly before his assassination, Martin Luther King Jr. realized how closely linked racism and poverty are. He started asking what good could it be for a person if they were allowed to sit at a lunch counter but couldn’t afford a burger. The Campaign of the Poor was born from this idea.


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How Retailers Can Adapt To Digital Transformation With Live Video Shopping https://armorthanemarketing.com/how-retailers-can-adapt-to-digital-transformation-with-live-video-shopping/ https://armorthanemarketing.com/how-retailers-can-adapt-to-digital-transformation-with-live-video-shopping/#respond Tue, 20 Jul 2021 10:28:19 +0000 https://armorthanemarketing.com/how-retailers-can-adapt-to-digital-transformation-with-live-video-shopping/ Fueled by global lockdowns and a surge in digital spending, the retail landscape has undergone huge changes. Retailers that once stagnated in adopting digital technology to capture customers are now in a race against time to stay relevant. According to a McKinsey report, the next ten years in retail will see cataclysmic disruptions that will […]]]>

Fueled by global lockdowns and a surge in digital spending, the retail landscape has undergone huge changes. Retailers that once stagnated in adopting digital technology to capture customers are now in a race against time to stay relevant.

According to a McKinsey report, the next ten years in retail will see cataclysmic disruptions that will embrace new shopping experiences. Digital transformation will become a foundation for delivering innovative sales channels that can be harnessed by the power of live video shopping.

Live video shopping company To talk with Editor Meg Bryant explains to Retail Insight Network how retailers can adapt to the changing digital retail landscape using live video shopping and why it’s important to do so.

What does live video shopping mean for retailers?

Simply put, direct shopping provides the opportunity to demonstrate products to an online audience, where they can interact freely within the experience.

To mimic in-store experiences, the expert can engage with customers via video and chat; reduce unnecessary response times associated with contact forms or live chatbots.

A subset of live shopping are hyper-personalized “one-to-one” live feeds, allowing businesses to take a more personal approach to specific customers. It faithfully reproduces in-store experiences where the expert can provide VIP service, online.

Fuel a positive online customer experience

Retailers can reinvent the customer journey and deliver successful experiences to meet new demands. In a recent Harvard Business Review (HBR) survey, 40% of respondents noted that customer experience is a top priority for digital transformation.

Meanwhile, 84% of consumers said being treated like a person, not a number, is key to winning their business.

Live video shopping enables retailers to deliver a powerful online experience that puts their experts at the heart of digital touchpoints. In doing so, a live video call is initiated where digital dialogue can identify customer needs and create a very unique experience.

This medium format claims its domination in China. Social commerce, as it is otherwise called, is equivalent to about 9% of the Chinese e-commerce market. It is now projected at a value of 15-20%.

Buying live video also works particularly well with high-demand items. Customers tend to be overwhelmed with information and seek out websites for credible reviews and authenticity. Without a concierge page, customers are often presented with a live chatbot, which is great for handling simple queries but lacking in more complex scenarios.

Instead, an expert can be equipped with customer tools and relevant data to create an expensive shopping cart that meets real-time needs. It eliminates customer doubt and incorporates an element of trust that was once elusive.

Empower merchants with hyper-personalization tools

McKinsey Senior Partner, Eric Hazan, commented on the aforementioned shift in retail technology: “If you don’t invest in analytics, if you don’t invest in personalization, the barriers to entry that d ‘others will create will be too high’.

Basic customer expectations for personalization were driven by Amazon’s aggressive ecommerce scaling and highly personalized choices. According to a survey by Epsilon and GBH Insights, 80% of respondents want personalization from retailers.

However, respondents to the World Retail Congress survey said only 23% of consumers believe retailers are doing a sufficient job when it comes to personalization.

Live video shopping mimics in-store interactions, whereby the expert can perform live needs-based analysis and recommend products directly from the ecommerce recommendation engine.

Harnessing data alongside human interactions opens up opportunities not only to personalize the experience, but also to create meaningful customer relationships.

How can retailers adopt live video shopping technology?

For many retailers, what slows down digital transformation is finding the right tools to do it. In the same World Retail Congress survey, 67% of businesses admitted they didn’t have enough tools in place to execute scalable personalization.

Another 41% said they struggled to find the perfect solution partner. This puts pressure on retailers to identify quick-to-market solutions to meet the ever-changing demand of consumer behavior.

Live video shopping software can be integrated with e-commerce store using headless commerce. Simply put, headless commerce is a separation between the front end and the back end of an eCommerce store.

Its architecture provides a platform through APIs consisting of a back-end data model and cloud-based infrastructure.

Developers can then use APIs to implement product feeds, shopping carts on any device or screen. Meanwhile, the decoupled front-end allows businesses to unleash their creativity to customize the e-commerce storefront to meet their business goals.

This is a fundamental shift in digital technology that allows retailers to have technology that can essentially attach to an e-commerce platform.

Why it’s important to digitally transform your online customer experience

Retailers need to take a technology-driven approach to deploy human-like online services.

As consumers quickly return to physical retail, it will struggle to reach pre-Covid levels. Nonetheless, in a time of social famine, there was a wake-up call for consumers shopping online.

They want to receive unique VIP service and buy products with confidence. In a world where the use of data becomes more ambiguous every day, retailers must implement innovative practices to use data effectively and efficiently.

Live video shopping can usher in the new era of online shopping, mixing experiences to provide an entirely new environment.


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Awais Merani, the famous digital marketing specialist | Company news https://armorthanemarketing.com/awais-merani-the-famous-digital-marketing-specialist-company-news/ https://armorthanemarketing.com/awais-merani-the-famous-digital-marketing-specialist-company-news/#respond Tue, 20 Jul 2021 07:42:00 +0000 https://armorthanemarketing.com/awais-merani-the-famous-digital-marketing-specialist-company-news/ Awais Merani, Strategic Marketing graduate from UK and Certified Digital Marketing Expert in Pakistan. He has experience in a digital marketing agency in Pakistan and has developed marketing campaigns with SEO, SEM, PPC, Google Ads, email marketing, social media marketing and digital project management. As a digital marketing expert, he is also a Google Adwords […]]]>


Awais Merani, Strategic Marketing graduate from UK and Certified Digital Marketing Expert in Pakistan. He has experience in a digital marketing agency in Pakistan and has developed marketing campaigns with SEO, SEM, PPC, Google Ads, email marketing, social media marketing and digital project management. As a digital marketing expert, he is also a Google Adwords SEO expert that digital marketing companies highly recommend in Pakistan.

Social media is emerging as one of the most essential aspects of digital marketing, which delivers incredible benefits by reaching millions of customers around the world. They help you connect with customers, increase brand awareness, and increase leads and sales, says Merani.

Today we are talking about the Awais Merani, a household name in social marketing. Human history requires you to know the value of time and management in your life. In this modern age, where the Internet is spreading its territory, you can learn everything in a matter of minutes, when now you can use it as a source of income.

Originally from Pakistan, Awais Merani is one of those that the younger generation would like to admire. The creatives would have a good gala moment by simply making an overview of the various achievements for which this man has prepared. With a postgraduate degree in Strategic Marketing Communications from a renowned university located in the UK, he invests heavily of his time in digital marketing campaigns which he designs and executes for renowned brands and companies. His previous campaigns and strategies have helped his clients transform their brand, making him a name recognized around the world. Revenue generation is one of the key characteristics of any startup or brand and Awais, through its expertise, has paved the way for a whole new development in the world of digital marketing. You can check the best water without a tank

Awais Merani is the person who is always accessible to give answers on all social questions. Another app known to everyone connected to it is Knbola, a free portable app that works to push those who click into any problem. The top priority of Awais is to give reliable performance in terms of all the tasks related to his job and courage to those who need self-confidence on this platform.

Awais Merani, stressed the importance of social media marketing, it allows marketers to connect and engage potential customers wherever they are on LinkedIn, Twitter, Youtube, Facebook, Instagram and even some of the younger platforms like TikTok. With solid social media planning and the ability to create compelling content, marketers can engage their audience.

Social media was initially personal, but spread to the business monarchy. It plays a vital role in marketing strategies by increasing traffic and being part of your SEO strategy. Businesses need to work on their social skills and how they interact with their customers online to achieve the best results, says Mr. Awais Merani.

(Disclaimer – Brand office content)



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IDMA 2021 jury meeting: creative ideas and market results become criteria https://armorthanemarketing.com/idma-2021-jury-meeting-creative-ideas-and-market-results-become-criteria/ https://armorthanemarketing.com/idma-2021-jury-meeting-creative-ideas-and-market-results-become-criteria/#respond Tue, 20 Jul 2021 03:47:44 +0000 https://armorthanemarketing.com/idma-2021-jury-meeting-creative-ideas-and-market-results-become-criteria/ The jury session for the 12th edition of the e4m Indian Digital Marketing Awards (IDMA) took place on Friday July 16 during a Zoom meeting. This year, over 1000 entries were received, of which the judging panel shortlisted around 320 for the main jury process. IDMA was conceptualized with the aim of recognizing, honoring and […]]]>


The jury session for the 12th edition of the e4m Indian Digital Marketing Awards (IDMA) took place on Friday July 16 during a Zoom meeting. This year, over 1000 entries were received, of which the judging panel shortlisted around 320 for the main jury process.

IDMA was conceptualized with the aim of recognizing, honoring and encouraging the creative work done in the digital media space. The focus has been on the internet, mobile, games, social media and the blogosphere ecosystem.

The president of the jury for IDMA 2021 is Anurag Mehrotra, President and CEO of Ford India. The leading members of the jury were Thomas Chacko, Managing Director and CEO of Tata Coffee; Himanshu Bakshi, Managing Director, Danone India; Sonali Malaviya, Managing Director, India, Essence; GouravRakshit, COO, Viacom18 Digital Ventures; Neelendra Singh, Managing Director, Adidas India; Mariam Mammen Mathew, CEO of Manorama Online; Avinash Pandey, CEO, ABP Network; Ketan Patel, Managing Director, HP; Richa Arora, Managing Partner & CEO – ESG Stewardship Services, ECube Investment Advisors; Amit Malik, CEO and Managing Director, Aviva Life Insurance Company; LV Krishnan, CEO, TAM India; Rajesh Ramakrishnan, Managing Director, Perfetti Van Melle India; Sharmila Sahai, Managing Director, Timex Group India Limited; Deepak Chhabra, Managing Director, Tupperware India; Mahesh Balasubramanian, Managing Director and CEO, Kotak Life Insurance; Anuj Poddar, Executive Director, Bajaj Electricals; Preeti Reddy, President, Insights Division, South Asia, Kantar; Vishakha RM, Managing Director and CEO, IndiaFirst Life Insurance Company Ltd; SangeetaTalwar, Managing Partner, Flyvision Consulting; Bhaskar Sharma, CEO, Redbull; Nitin Singhal, Managing Director, Digital Experience, Adobe India; RohitOhri, Chairman and CEO, FCB Group India; KE Ranganathan, Managing Director, Roca.

Judging parameters were based on digital campaign strategy, creativity, innovation, execution and results achieved.

Most of the applications were forward thinking and the campaigns were qualitative in their approach with an innovative quotient. Big creative ideas and market outcomes were kept in mind when selecting the finalists.

The final winners will be announced on the day of the virtual awards ceremony on July 29, 2021.

The categories of the IDMA Awards 2020 are:

THE WEB

  • Best Banners – Single / Campaign, Rich Media with or without video
  • Best Reference Content / Branded Content
  • Best website / microsite
  • Better use of web-based games
  • Best Campaign – Online Advertising and Digital Direct Response
  • Best Use of Web Film in a Campaign

MOBILES and TABLETS

  • Better use of WAP / Html / other sites for mobiles and better application developed – Products / Services / Business / Social networks / Movies / TV shows / Entertainment / Lifestyle / Games, etc.
  • Best innovation in mobile marketing
  • Best Campaign – Use of mobile and mobile monetization
  • Better use of mobile – Customer engagement
  • Best mobile multi-channel campaign
  • Better use of mobile to drive sales
  • Inter-mobile integration

SOCIAL MEDIA

  • Better use of social networks / social media
  • Community engagement / Community development and the most effective social listening
  • Leverage social media to increase ROI and brand engagement
  • Better use of thematic posts in a campaign
  • Better use of user-generated content

RESEARCH and PPC CAMPAIGNS

  • Best SEO for Website Ranking / Universal Search and SEM Strategy
  • Best CPC

SPECIAL PRICES

  • Best Integrated Media Campaign – Product / Services
  • Best Integrated Media Campaign – Business.
  • Best Integrated Media Campaign – Social Cause
  • Best Integrated Media Campaign – Movies / TV Series / News / Events
  • Most efficient use of digital analysis
  • Best Media Campaign – Gender Equality
  • Campaign with the best ROI
  • Best digital innovation
  • Most efficient use of AI, data analytics, machine learning for campaign and business optimization
  • Better use of AR or VR
  • Better use of experiential technology for digital and physical experiences
  • Cutting-edge technology as part of a campaign
  • Location-based or proximity marketing campaign of the year
  • Most efficient application for the consumer
  • Better omnichannel campaign management and marketing automation
  • Best Data Driven Marketing Strategy
  • Better use of native advertising

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