From Google to the University of Edinburgh, the best online courses in digital marketing

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Digital Marketing has been one of the most favorite courses for working professionals for quite some time now. Digital is going nowhere and the reach of using the reach of the online space for personal gain can blow up any business. From website owners and bloggers to people with small physical stores looking for more customers, everyone needs digital branding. Here are some handpicked courses that can help you gain experience in the best practices of the trade in a short period of time –

Fundamentals of digital marketing by Google

Ideal for recent graduates and early-career professionals, this program helps learners master the basics of digital marketing. The free online course will include hands-on exercises and real-life examples to help turn knowledge into action. No prior knowledge of digital marketing is necessary. Self-study consists of 26 modules and can be registered on Google Digital Unlocked.

The Complete Digital Marketing Course – 12 Courses in 1 by Udemy

With over 20 hours of training, quizzes, and hands-on labs, this 22.5-hour course will cover 12 major online marketing topics including SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics, WordPress , editorial staff and many others. The course is available for an amount of Rs 8,640.

Digital Marketing Specialist by Simplilearn

This course will cover various areas such as Search Engine Optimization, Social Media, Pay Per Click, Conversion Optimization, Digital Analytics, Content, Mobile and Email Marketing. After the course, candidates will be industry ready and know how to use the latest tools. In addition, the course includes masterclasses from the Facebook team. The 200+ hour course will include live interactive sessions, projects and case studies.

Become a digital marketer – Udacity

Through this course, candidates will learn how to create marketing content, use social media to amplify their message, make content discoverable in search, run ad campaigns and advertise on Facebook, learn how display and video ads work and how to market via email as well as to measure and optimize with Google Analytics. The three month course is available for Rs 19,419 per month.

Digital Marketing Strategy by University of Edinburgh

This course will equip candidates with practical digital marketing skills to help you start a business. It will also teach how digital technologies can be used to help businesses identify opportunities and minimize risks. Case studies will be conducted to demonstrate how digital supports business goals and how it can differentiate companies. The eight-week course is available free on edX.

Advanced Certificate in Digital Marketing and Communication by upGrad

The course curriculum contains SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics and is best suited for freshmen, traditional marketers, entrepreneurs, managers brand and communications and sales professionals. A bachelor’s degree or equivalent degree is required to apply for the course. The course starts June 30 with a starting fee of Rs 3,198.

Digital Marketing Specialization – University of Illinois

The course will cover topics such as digital marketing analysis, search engine optimization, social media marketing, and 3D printing. At the end of the course, candidates will acquire a new set of stories, concepts and tools to create, distribute, promote and price products and services digitally. The four-week course can be registered for free at Coursera.

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