Marketing strategy

Global Bubble Tea Market Size, Growth, Share, Industry Trend Analysis, Marketing Strategy, Consumption Statistics, Opportunities, Scope and Forecast 2027

Global Bubble Tea Market Dynamics, Regional Analysis, Segmentation, Competitive Landscape, Impact of COVID-19, Recent Developments and SWOT Analysis of Key Players like – Lollicup USA Inc, CuppoTee Company, Bubble Tea House Company, Ten Rens Tea Time, Boba Box Limited, Gong Cha USA, Fokus Inc, Kung Fu Tea, Chatime

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London, United Kingdom – (SBWIRE) – 03/30/2022 – The study on the global bubble tea market size 2022-2028 includes details related to market dynamics, information on segments of the growing industry, who are the major players what are their market strategies and their shares within the industry. This study offers detailed information on the historical data pointers of the global market along with region/country-wise market forecast for industries and sub-sectors. This includes data related to market sales volume, average prices, revenue generated, gross margin, trends, historical information, and future dynamics. It provides detailed data on all areas, as well as an assessment of all segments, categories, for the regional and national market.

This provides companies, individual investors, key stakeholders, and others with valuable information when assessing the Bubble Tea market. The global industry trend is studied to gain better insight into the current or future market scenario. Since the data we provide in the report comes from the supply side of the industry, the data provided gives insights into year-on-year growth for major regions and industry verticals. ‘industry. To maintain the highest level of accuracy, we tightly control the methodology we use. We conduct interviews and desk research to ensure that all figures and tables are in line with the market scenario.

The global bubble tea market is valued at around USD 1945.6 million in 2017 and is expected to grow with a healthy growth rate of over 8.5% over the forecast period 2021-2027.

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The global bubble tea market is the market for tea which is primarily consumed as a flavored beverage consisting of tea as the core component and chewable tapioca balls. Bubble tea was precisely born in Taiwan in 1980 and later gained attention in other Asia-Pacific countries. Basically, bubble tea is considered brewed black tea or green tea that is precisely blended with milk, sugar, and fluffy tapioca pearls, and usually served cold with ice. Known by various names such as pearl milk tea, bubble milk tea, boba juice, boba tea or simply bubble tea, refreshing flavored fruit teas and milk teas, served iced or piping hot, with scoops of natural cherry tapioca that you suck through a big, greasy straw. Boba teas or bubble teas are generally of two categories based on their content, which are teas (without milk) and milk teas. These types of tea come with different bases that include black, green, or oolong tea and in many flavors that include both fruit and non-fruit. Milk teas mainly include condensed milk, powdered milk or fresh milk. Several boba shops offer Asian-style smoothies that include a dairy base as well as fresh fruit or fruit-flavored powder (but no tea).
Bubble tea contains tapioca which is a good source of carbohydrates for quick energy. However, bubble tea has no potential health benefits as such. The bubble tea market is mainly driven by a profitable price considering the global scenario. However, the addition of artificial preservatives along with the color and presence of excess sugar in bubble tea act as restraining factors considering the growth of the market. Emergence of new bubble tea flavors and declining demand for carbonated beverages are paving the way for opportunities for market expansion. Thus, the number of outlets entirely dedicated to bubble tea is increasing and gaining popularity.

The research study includes profiles of leading companies operating in the global bubble tea market:
Lollicup USA Inc
Cuppo Tee Company
bubble tea company
Ten Rens Tea Time
Boba Box Limited
Gong Cha United States
Fokus Inc.
Kung Fu tea

Market segmentation :
The Bubble Tea report is curated after verifying the elements that play an influential role in regional growth, which include the region’s market socio-economic avenues, technological, environmental, and political situation. Our researchers have taken an in-depth look at each major region’s revenue, production data on major segments. This chapter examines the revenue and volume by region for the forecasted period. This type of information provided in the study would help our readers to enlighten themselves on the market and help them better determine what to invest or divest on.

On the basis of segmentation, the bubble tea market is segmented into end-user and type. On the basis of end-user segment, the global bubble tea market is segmented into three major categories, namely children (

Based on type, the global bubble tea market is divided into original flavor, fruit flavor and others. The fruit flavored bubble tea segment dominates the global bubble tea market with a revenue share of 56.18% in 2016. The strong consumer preference for these types of bubble tea is due to their exotic flavors and to their high nutritional value. Fruit-based bubble tea is much healthier than the original bubble tea. In addition to that, it provides more diverse options for customers and an option to reduce the added sugar content in bubble tea, which makes it healthier. The original bubble tea, on the other hand, has limited customization options and is therefore less in demand. Other flavors such as coffee and chocolate based bubble teas are expected to grow over the forecast period.

The detailed segments and sub-segments of the market are explained below:

Per end user:
Children (Adolescents (Adults)

By type:
Fruit flavored

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The regional analysis of Global Bubble Tea Market is considered for the key regions such as Asia-Pacific, North America, Europe, Latin America and Rest of the World. North America is primarily a coffee consuming region, however, growing consumer interest in rising tea trends is changing the entire paradigm of the North American beverage industry. With the growing number of local and global outlets serving tea in the region, and growing consumer awareness of health-conscious beverages, the tea industry continues to offer tea-curious drinkers ever more choices. The European bubble tea market is expected to witness a competitive war between local and foreign brands as several established Asian bubble tea brands plan to enter the region. The UK and Italy are expected to be the most important target regions for these brands, as these regions have seen a growing demand for non-carbonated beverages and a growing awareness of the health benefits of tea in these regions. Asia-Pacific was the second largest market for bubble tea, contributing 29.46% revenue share in 2017. The bubble tea market in Asia-Pacific is expected to reach USD 1175.9 million. by 2025 at a healthy CAGR of 8.9% through 2025. Due to its origin from Taiwan, bubble tea is a popular traditional beverage in several Asian countries. However, the drink has recently caught the attention of consumers due to its growing popularity around the world and the constant efforts of bubble tea brands to innovate with different bubble tea flavors and ingredients. Additionally, the region has seen an increasing number of retail outlets serving bubble tea and an increase in per capita income. Although there is a significant increase in the number of families joining the middle class globally, in 2017 almost 88% of the next billion people to enter the middle class globally will be Asians.

Regional analysis covered in this report:
North America [United States, Canada]
Europe [Germany, France, U.K., Italy, Russia]
Asia Pacific [China, Japan, South Korea, India, Australia, China Taiwan, Indonesia, Thailand, Malaysia]
Latin America [Mexico, Brazil, Argentina]
Middle East and Africa [Turkey, Saudi Arabia, UAE]

(Note: report will be updated with COVID-19 impact analysis prior to delivery)

Competitive outlook:
This chapter of the study highlights and describes the major players in the Bubble Tea market. It helps the readers to understand the strategies implemented by the major players, thus focusing on the right path when expanding or entering the market. Highlighting recent developments and financial statements of profiled companies gives an idea of ​​the direction of the market. Using this as an important footprint, other companies can map their strategic moves and align them when considering their next big decision.

Table of contents and main key points
Chapter 1. Executive Summary
Chapter 2. Global Bubble Tea Market Definition and Scope
Chapter 3. Global Bubble Tea Market Dynamics
Chapter 4. Global Bubble Tea Market Analysis
Chapter 5. Global Bubble Tea Market, By Product
Chapter 6. Global Bubble Tea Market, By Distribution Channel
Chapter 7. Global Bubble Tea Market, Regional Analysis
Chapter 8. Competitive Intelligence
Chapter 9. Research Process

Conclusion of the report:
To learn more about the bubble tea market, contact us for a discussion / guided tour on the subject. We will walk you through the process of making an informed decision about which intern will channel the revenue path for our readers.

Key questions answered in the Bubble Tea market report:
How has the pandemic affected market supply chain and production, which in turn has impacted revenue?
How has the market share scenario changed over the years and why?
What are the market dynamics including drivers as well as opportunities?
Which segment, country or players dominate the market and what works best for their strategic moves?

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Akash Anand
Head of business development and strategy
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Telephone: +44 20 8144 2758

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