Marketing research

Global Marketing Research and Analysis Services Market Report 2021 with Kantar, Ipsos, GfK, Westat, Gartner, Intage, Information Resources, Mintel, and Market Xcel Data Matrix

DUBLIN, July 06, 2021– (COMMERCIAL THREAD)–The “Global Marketing Research and Analysis Services Market Report 2021: Impact and Recovery of COVID-19 to 2030” the report was added to ResearchAndMarkets.com offer.

The major players in the marketing research and analysis services market are Nielsen, Kantar, Ipsos, GfK, Westat Inc., Gartner, Intage Inc, Information Resources, Inc. (IRI), Mintel and Market Xcel Data Matrix Private Limited.

The global marketing research and analysis services market is expected to grow from $ 65.08 billion in 2020 to $ 68.73 billion in 2021 at a compound annual growth rate (CAGR) of 5.6%.

The growth is mainly due to companies reorganizing their operations and recovering from the impact of COVID-19, which previously led to restrictive containment measures involving social distancing, remote working and the closure of business activities which resulted in operational challenges.

The market is expected to reach $ 83.39 billion in 2025 at a CAGR of 5%.

The market for marketing research and analysis services market comprises the sales of marketing research and analysis services and related products by entities (organizations, independent marketers and partnerships) which undertake to collect, record, compile and present systematically marketing data. Marketing research and analysis services include marketing and management analysis and consumer information. Only goods and services traded between entities or sold to final consumers are included.

Artificial intelligence is a dominant trend in the market research and analysis services industry. The increasing use of the Internet is forcing companies to offer their products online. Consumers trust reviews, consumer surveys and questionnaires before making a purchase. AI will make it easier for the field engagement to perform these applications.

For example, Google Home, Amazon’s Echo, and other chatbots are creating a wave of artificial intelligence (AI) in market analysis. Artificial intelligence contributes significantly to the growth of market analysis by eliminating traditional research methods including surveys and qualitative research.

Additionally, data scientists are expected to play a crucial role in businesses to gather valuable insight into consumer behavior patterns through AI tools and social media platforms. Thus, artificial intelligence is expected to gain popularity in the market for marketing research and analysis services.

The Marketing Research and Analysis Services market covered in this report is segmented by Type into quantitative; qualitative; primary; secondary and final industry to IT services; manufacturing; financial services; construction; health care; others.

In January 2019, UserTesting, a human analytics platform, announced that the company had entered into a deal to acquire UserMuse, a market research services company for an undisclosed amount. The acquisition aims to create the highest quality and broadest global test panel for Business-to-Consumer (B2C) and Business-to-Business (B2B) companies. In addition, the agreement is likely to strengthen UserTesting’s position in customer experience management. UserMuse is a market research service designed for businesses that target businesses and institutions.

Companies operating in the various industries are focused on increasing profits and expanding the consumer base by focusing on customer satisfaction. This is likely to act as a major driver for the development of the marketing research and analysis services industry over the next few years. Customer satisfaction leads to increased revenue and profitability as well as improved levels of customer retention.

Marketing research and analysis help businesses achieve these goals. For example, marketing research helps companies understand target customers, access key competitors, track customer satisfaction across multiple channels, identify areas for improvement for the business, and redefine business strategies to improve. company performance.

Main topics covered:

1. Summary

2. Market characteristics of marketing research and analysis services

3. Marketing Research and Analysis Services Market Trends and Strategies

4. Impact of COVID-19 on Marketing Research and Analysis Services

5. Market size and growth for marketing research and analysis services

5.1. Global Historical Marketing Research and Analysis Services Market, 2015-2020, in USD Billion

5.1.1. Market drivers

5.1.2. Market constraints

5.2. Global Marketing Research and Analysis Services Forecast Market, 2020-2025F, 2030F, in USD Billion

5.2.1. Market drivers

5.2.2. Market constraints

6. Market segmentation of marketing research and analysis services

6.1. Global Marketing Research and Analysis Services Market, Segmentation by Type, History and Forecast, 2015-2020, 2020-2025F, 2030F, in USD Billion

  • Quantitative

  • Qualitative

  • Primary

  • Secondary

6.2. Global Marketing Research and Analysis Services Market, Segmentation by End Use Industry, History and Forecast, 2015-2020, 2020-2025F, 2030F, in USD Billion

  • IT services

  • Manufacturing

  • Financial services

  • Construction

  • Health care

  • Others

7. Regional and National Analysis of Marketing Research and Analysis Services Market

7.1. Global Marketing Research and Analysis Services Market, Divided by Region, Historical and Forecast, 2015-2020, 2020-2025F, 2030F, in USD Billion

7.2. Global Marketing Research and Analysis Services Market, Divided by Country, Historical and Forecast, 2015-2020, 2020-2025F, 2030F, in USD Billion

Companies mentioned

For more information on this report, visit https://www.researchandmarkets.com/r/h5ly8d

See the source version on businesswire.com: https://www.businesswire.com/news/home/20210706005399/en/

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