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Growth trajectory of the global market research and analysis services market

Global Marketing Research and Analytics Services Market Report 2022 – Global Market Size, Trends and Forecast 2022-2026

The Business Research Company’s Global Market Research and Analytics Services Market Report 2022 – Global Market Size, Trends and Forecasts 2022-2026

LONDON, GREATER LONDON, UK, August 19, 2022 /EINPresswire.com/ — In accordance with “Global Marketing Research and Analytics Services Market Report 2022market share for marketing research and analytics services is expected to grow from $68.87 billion in 2021 to $74.58 billion in 2022 at a compound annual growth rate (CAGR) of 8.3% . The growth of the marketing research and analytics services market is primarily driven by companies reorganizing their operations and recovering from the impact of COVID-19, which earlier led to restrictive lockdown measures involving the social distancing, remote working and closure of business activities which resulted in operational difficulties. The market for marketing research and analytics services is expected to reach $98.64 billion in 2026 with a CAGR of 7.2%. Businesses operating in the different industries focus on increasing profits and expanding the consumer base by focusing on customer satisfaction.

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Marketing Research and Analytics Services Market Trends
Artificial intelligence is a major trend in the market research and analysis services industry. The increasing use of the Internet is forcing companies to make their products available online. Consumers rely on reviews, consumer surveys and questionnaires before making a purchase. AI will facilitate the task of field engagement to run these applications. For example, Google Home, Amazon’s Echo and other chatbots are creating a wave of artificial intelligence (AI) in market analysis. Artificial intelligence is contributing significantly to the growth of market analysis by eliminating traditional research methods including surveys and qualitative research. Additionally, data scientists are expected to play a crucial role in businesses to gather valuable insights into consumer behavior patterns through AI tools and social media platforms. Thus, artificial intelligence is expected to gain popularity in the marketing research and analysis services market.

Market research and analysis services industry overview
The market for marketing research and analysis services includes sales of marketing research and analysis services and related goods by entities (organizations, independent marketers and partnerships) that engage in collecting, recording, tabulating and presenting systematically marketing data. Marketing research and analysis services include marketing and management analysis and consumer information. Only goods and services exchanged between entities or sold to final consumers are included.

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TBRC’s Global Marketing Research and Analytics Services Market Report 2022 covers the following insights:

Market Size Data
• Forecast period: historical and future
• By region: Asia-Pacific, China, Western Europe, Eastern Europe, North America, United States, South America, Middle East and Africa.
• By country: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, United Kingdom, USA.

Market segmentation
• By type: quantitative, qualitative, primary, secondary
• By end-use sector: IT services, manufacturing, financial services, construction, healthcare, other
• By company size: large company, small and medium-sized company
• By geography: the global market for marketing research and analysis services is segmented into North America, South America, Asia-Pacific,

Europe, Western Europe, Middle East and Africa. Among these regions, North America holds the largest market share.

Major market players such as Nielsen, Kantar, Ipsos, GfK, Westat Inc., Gartner, Intage Inc, Information Resources, Inc. (IRI), Mintel and Market Xcel Data Matrix Private Limited.

Trends, opportunities, strategies and much more.

The Global Marketing Research and Analytics Services Market Report 2022 is one of the comprehensive reports by The Business Research Company that provides an overview of the Marketing Research and Analytics Services Market. The market report analyzes the Marketing Research and Analytics Services market size, Marketing Research and Analytics Services market growth drivers, Marketing Research and Analytics Services market segments, key players in the marketing research and analysis services market, the growth of the marketing research and analysis services market in all geographies and marketing. global market competitor revenue research and analysis services and market positioning. The Global Marketing Research and Analytics Services Market analysis allows you to gain insight into opportunities and strategies, as well as identify countries and segments with the highest growth potential.

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Olivier Guirdham
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