How can AI improve SEO?

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August 9, 2021

5 minutes to read

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Search engine optimization (SEO) involves collecting a wide range of data from multiple sources and organizing strategic information. Data analysis is therefore complex, long and expensive.

From a digital marketing perspective, using AI in SEO increases effectiveness, efficiency, and speed. SEO specialists started using AI around 2017 to take full advantage of Google’s RankBrain. The popularity of machine learning continues to grow.

AI reduces the need for developers to code software and plays a central role in the strategic planning and implementation of content creation. As a result, it saves businesses a tremendous amount of time and money.

Going forward, AI will be essential for businesses to rapidly evolve with trends in consumer behavior. And you can guarantee that AI will deliver more relevant data than other data analysis tools.

Related: 7 Reasons SEO Is Important For Every Startup

Why is AI important to improve voice search?

One billion voice searches are recorded every month. As voice-activated assistants and IoT become more and more important, SEO will become more dependent on voice search.

In an age when voice search will become the dominant tool for finding products and services, AI is essential. You will be able to optimize websites with internal links and accurately identify the best keywords for each page much better than you can do manually.

In addition, voice search relies on understanding natural language. People speak differently from what they type. So SEO professionals need to rely on identifying long-tail keywords + that have been generated from voice search data.

Expect to find more content online that uses questions for captions and adopts conversational style language. Publishing interview transcripts is a step in the right direction.

Related: Here’s What AI Can Never Do

How can AI improve hyper-personalization?

How search engine algorithms rank websites is a closely guarded secret. However, there is no doubt that user engagement is among the top metrics that determine trust and authority.

User experience is a crucial factor for online businesses. Additionally, customers expect businesses to provide personalized customer service.

Improving hyper-personalization for online visitors only depends on the data you can collect. The process of organizing datasets would naturally take months, if not years, if businesses were to rely solely on humans.

AI will speed up the process and provide more in-depth analysis, such as customer sentiment and preferences. It also produces data in tree models rather than linear models. This allows you to make informed decisions with confidence.

The data you collect not only helps you improve the usability of your website, but can also help structure content across various communication channels.

For example, you can organize certain “types” of customers into targeted mailing lists and organize the content that will interest them the most. As a result, your overall online performance becomes hyper-personalized.

Why is AI essential for mobile optimization?

The majority of online searches are done through smartphones. Therefore, companies need to design content strategies suitable for small screens. While the solution has been to orient mobile customers to an app, consumers are only ready to regularly use apps if they get value from them.

It should be noted that around 25% of apps are only used once. And apps that don’t deliver value get a low rating.

How an app provides value will differ from company to company. Publishing high-quality content is a no-brainer for most businesses, and if you provide a service, AI can help improve your chatbot setup.

What consumers want most from an app is finding answers. AI uses advanced algorithms to understand how end users interact with your app and collect information that helps you improve the user experience.

Related: How Entrepreneurs Can Use AI To Boost Their Business

How has AI changed customer support services?

Interacting with customers online is one of the hurdles that businesses struggle to overcome. Despite the convenience and time-saving promise of digital forums, the inability to get answers quickly is frustrating.

Chatbots were supposed to be the solution. They are able to handle multiple requests at once and significantly lighten the workload on call centers and customer support teams. But in the past, chatbots still had a limited impact.

Today, however, chatbots have “killed customer service.” They sing a different tune. And it’s all thanks to machine learning.

As deep learning tools have improved, chatbots have improved as well. While never perfect, chatbots are increasingly better equipped to answer customer questions more effectively.

Anyone who has used Google Translate regularly over the past five years will have noticed how AI learns to understand the idioms of language. Voice assistants even understand accents better.

This allowed chatbots to understand customer intent and quickly deliver relevant responses. Chatbots may still lack a deep understanding of emotional intelligence, but neural networks in deep learning machines also have the potential to mimic human emotions.

An effective chatbot means that customers spend more time on your website and are likely to come back. It’s this type of user engagement that search engines look for when ranking a website, whether good or bad.

Tech companies have invested billions in the development of artificial intelligence. The AI ​​market is expected to grow to around $ 191 billion by 2025. That being said, it’s clear that AI is the next innovation companies should add to the list of technologies that can save you money. ‘silver.

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