How do I find my Google ad?
Understanding Google Ads and Why You Might Not Find Yours Where You Expect
I understand. You’ve invested money in Google ads (that’s a smart move!). And you see other Google ads from Internet users every time you browse the Internet.
So how come you never see your own ad?
This is a question we constantly ask our customers. And there is a simple answer.
But first, to make yourself comfortable: do not worry. There is nothing wrong if your Google ad doesn’t show your own personal search results.
In fact, this is often what you should expect.
We’ll cover Google Ads and SEM (Search Engine Marketing) in more detail below.
But first, we asked our resident advertising expert, Daniel Simmons, to sort out the question once and for all: why can’t you see your own Google ads?
Understand Google ads (and why you can’t see yours)
Google ads can be used to build brand awareness, but they are often best used to sell or promote products or services, drive website traffic, or get mailing list subscriptions. When used in this way, they provide an easy-to-measure ROI, so you can understand how your ad money is working for you.
As the name suggests, Search Network ads are ads that appear when someone searches on Google. Let’s say you are a plumber in Kelowna. If someone searches for “plumber in Kelowna” on Google, your ad may appear in their search results.
As you would expect, these types of ads can be incredibly powerful as you make sure you appear in the foreground with people who are likely to be looking for your direct services.
The important thing to keep in mind, however, is that your ad will not appear. Everytime someone is researching your keywords. You are in fact in a bidding war with all the other companies that use similar keywords (and trust us: the competition is often stiff).
So if you have a small budget – say, less than $ 20 / day – then it can run out pretty quickly every day.
And that means depending on when you’re trying to find your ad, you can search after your ad spend for the day has been used up. In other words, it would be impossible for your ad to show to you.
This is made worse by your geographic settings. If you’re targeting a very specific location (like in a small town), you might see your ads even if you’re on a budget.
But if you are using a limited budget to target a large area, like all of North America, for example, your budget will likely be depleted before you have a chance to see your own ads on any given day.
It’s a numbers game. You don’t have to spend a lot on Google Ads to get results, especially when using smart SEM. But unless you’re spending a lot in a highly targeted region, the chances of seeing your own ad just aren’t there.
But do not worry. Again, if your campaign is set up right, the right people will always see and click. And that’s so much more important than stumbling across your own ad!
Display ads work a little differently. These are images or videos that appear on websites on a Display Network, and you pay for 1,000 impressions.
You’re more likely to see your own display ads, again assuming your budget isn’t too small and your geo-targeting isn’t too important. But there is a caveat. These advertisements do not appear on all websites, but only on specific sites within that network.
So if you are on the “wrong” website, again, there is a 0% chance that your ad will show up.
Again, this is not the end of the world. Because, again, just because you don’t see your ad doesn’t mean potential customers aren’t seeing it.
How to see your ad in search results
By now you probably have the picture. Unless you have a big budget (in the range of $ 100 / day or more) and a small target region, chances are you won’t see your ads.
And it’s good.
Because not seeing your ad doesn’t mean it’s not performing well or getting results.
It is therefore much more important to see your announcement results than seeing your real ads “in the wild”. And you do this by checking your Google Analytics.
We make sure that all of our customers have access to their Google Analytics account. From this account, you can see where your ads are showing, on what devices, at what times, and at what rates. There is so much invaluable information that you can find on your account.
This is why Daniel is more than happy to spend time with his clients to help them understand their Google Analytics accounts. Because sometimes all of this invaluable information can lead to information overload. Many people just sign in to their Analytics account once, find it overwhelming, and “no” never sign in again.
This is why Daniel likes to take around an hour with clients to teach them how to understand what they are seeing in Google Analytics.
“Just like you have to understand your financial numbers as a business owner,” he says, “you have to understand your website analytics. They go hand in hand in understanding your business and where it is going.
Of course, we also provide our digital marketing clients with monthly analytical reports.
View your ad or see the results
Don’t fall into the trap of missing the forest for the trees.
Ultimately, it doesn’t matter if you see your Google ad.
It’s important if potential customers do. This is how Google ads help your business.
And that’s where an SEM expert like Daniel comes in.
SEM, or search engine marketing, helps increase conversations from paid Google ads by leveraging proven campaign management and optimization strategies. It is an essential tool in digital marketing. And that requires highly targeted keywords to determine the most profitable approach to getting qualified customers who are looking for exactly what you are offering.
Anyone can create a Google account and serve ads. Heck, you could probably set it up yourself.
Google Ads can dramatically improve your business, but only when you know how to use them.
But using Google ads correctly, to connect with the right people at the right time with the right message, requires complex know-how. Without this know-how, you are about to waste a lot of money.
At eVision Media, we will manage your Google AdWords account, targeting keywords and display campaigns that will drive conversions (purchases, leads, goals achieved) to your site.
Using a variety of research tools and techniques, we develop effective paid search campaigns focused on achieving your cost per sale or lead per lead goal. You will reach enthusiastic buyers who wouldn’t necessarily find you organically through search engine optimization techniques.
It is also important to note to potential US customers that working with us can offer big savings. When we create your Google Ads account, you can pay Google in Canadian funds. And since you can also pay us in Canadian dollars, that can lead to big savings over time.
Originally posted here.