Google Analytics is an invaluable tool that could enhance your marketing efforts. This by helping you to better understand your website. This can help you find out who your audience is and what their actions are on your site. In addition to this, the tool can help you identify the content that attracts the most visitors to your website and several other things about your site. Ultimately, Google Analytics can help you make better marketing decisions to improve your business.
While it’s possible to create your own Google Analytics account, Boldist says it may be best to have an experienced and reliable agency do it for you, especially if you’ve never worked with the tool before. They will take a better look at your website data and advise you on areas for improvement.
With a well-established Google Analytics account, it is possible to improve your marketing efforts. Here’s how:
- Improve your advertising efforts
Google Analytics offers features that could help you improve your advertising efforts. For example, Google Ads reports will show you which ad campaigns are converting or bouncing. In addition, you will also learn about the top performing ads and the ROI you receive from your campaigns.
On the other hand, the Audience section can help you know who is visiting your site, their age, gender, and location. You can also learn about the devices they use to access your website and understand their interests.
All this information can be very useful to improve your advertising campaigns. One of the ways data can help you is to help you create ads tailored to your audience. If you identify that your audience is of a certain age, gender, or status, you can use that information when developing future ads.
Google lets you set up personalized ads that are relevant to a certain group based on their location, gender, or age. Such advertisements can benefit your marketing efforts. Since there is already an interested audience, you might see higher returns from your campaigns.
- Know the most valuable type of marketing content
In addition to improving your advertising efforts, data from your Google Analytics account could also help you know what type of marketing content is most valuable on your site. The Behavior Report column in your account can be helpful here. In this section, you’ll discover the topics your audience is most interested in. It can be from your blogs, quotes, graphics, videos or images.
Having such data can help you create a better content strategy that can benefit your marketing efforts. For example, you can rate your top-performing posts, be they images, videos, or other content, and see if you can update them or add more to your site. Also, you can rate posts that are performing poorly and assess what may be causing them to fail. This way you will know if you can improve them and how you can do it. Alternatively, you can also see if it is better to delete such content.
- Identify preferred marketing channels
Google Analytics could also help you identify which marketing channels to focus on. This by helping you determine which platforms are driving more or less traffic to your website. To learn more about this in your account, go to the Acquisition tab. Click All Traffic in the list that appears, then choose the Channels button. After that, select a period and wait for the results of the period you have set.
You’ll see the number of organic, direct, email, referred, social, and paid searches your website received from the result you get. From your findings, you’ll identify the types of channels you can focus on and think of ways to improve those that aren’t performing well. For example:
- You can boost your website’s organic search by implementing better search engine optimization strategies.
- If emails aren’t effective, include calls to action
- Consider posting more often if certain social media platforms aren’t getting good traffic. Also post content that is interesting, engaging and relevant to your audience.
- If the referrals aren’t doing well, check out the top performing bloggers and ask them to get your content featured on their platforms.
- For direct searches, talk to your loved ones and find more people who would be interested in your products or services. Send them links and ask them to browse your site.
- You can improve paid searches by adjusting your keywords by removing general keywords and being more specific. Adding prices to your listings can also be helpful.
Consider trying some of the recommendations above to improve traffic to your website. After that, examine their impact. This way you will know if they are worth it or not.
Google Analytics can be a useful tool if you’re looking to improve your marketing strategy. A well-established account will help you improve your advertising efforts. Additionally, it can help you know the most valuable type of marketing content for your site, as well as identify which marketing channels to focus on.