How much should you spend on SEM?


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How Much Should You Spend on Search Engine Marketing?

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It’s a question every business owner asks when exploring SEM to reach new customers.

SEM markets through search engines or pays to appear when an interested customer searches using keywords relevant to your business.

It works like an auction. You are bidding on keywords that will place your ads in the most visible positions possible.

When you use pay-per-click (PPC) advertising, you only pay when someone clicks on your ad.

How is my SEM budget spent?

You control what you spend on SEM by creating budgets for each campaign you manage. This means that you can run separate campaigns targeting different key searches. You can set maximum amounts per month and monitor ad spend, pausing when or when needed.

A car dealership may have different campaigns for each brand of vehicle they sell. It can have one for sales and another for services, each with their own budget.

Google Ads is the most common platform for SEM and provides resources that show how the cost and quality of Google ads is determined.

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