Marketing strategy

How to Change Your Marketing Strategy in Q4 – and Start 2022 Right

Harness the power of your CRM, leverage existing inventory with new marketing materials and campaign strategies, and volunteer — here are the tactics that will help you hit your year-end goals and start 2022 off right. foot.

Kick off fall with Marketing and Branding Month at Inman. We dig deeper into agent branding and spending best practices with Zillow, realtor.com and more. Top marketing executives also come to share their latest tactics. It’s all you need to take your branding and marketing game to the next level.

As we approach the last quarter of 2021, real estate agents should be strategizing for the months ahead. The fall season is an exciting time for our industry as we leave behind the slower summer months and begin to plan for the new year.

Using marketing tools and tactics to reach your target audience should be a priority as we move into a new real estate cycle. Here are some ways agents should modify their marketing techniques as they enter the fourth quarter.

1. Leverage Property Inventory

As we begin to close out the year, agents should look to leverage existing real estate inventory by creating eye-catching and dynamic marketing pieces – in addition to print and digital ads – to help close deals.

It’s essential to cast a wide net in your sphere of influence with marketing materials focused on properties that just went on sale, open houses and postcards that just sold. Keep in mind that these coins serve a dual purpose of helping sell a property and creating a library of materials at your disposal, which can ultimately help you win your next listing appointment.

2. Capitalize on your CRM

As 2021 draws to a close, harness the power of your CRM to prospect and deliver value-added items and services to customers. For past and current clients, create a new marketing analysis for their homes and provide an update on how you can implement new strategies to help sell their property.

Opportunities to surprise and delight with holiday-themed treats and gifts are another great way to show how you’re thinking of them all season long.

3. Use downtime to strategize

As the holidays approach, take advantage of this quieter time to update your marketing plan and strategy for the coming year. What are the trends on the horizon? Which new markets are to be seized? What goals do you have for yourself and your business in 2022?

Developing an action plan that includes updates to your website, social media profiles, video content, targeted and retargeted digital and social ad buys, and more will ensure an up-to-date and up-to-date approach. charged with your business in the new year.

4. Get involved in the community

In the digital age, it’s more important than ever to build genuine relationships and friendships within the markets you serve. Be sure to get involved in your local community and volunteer regularly.

It will help you expand your sphere and give you the opportunity to own an event or cause that is close to your heart. Pairing your agent skills with a social or community goal is a great way to end the year and kick off 2022.

In conclusion, real estate agents should approach the fourth quarter with renewed enthusiasm and use this time to reinvigorate their marketing strategies for the new year.

Whether it’s harnessing the power of their CRM or leveraging existing inventory with up-to-date marketing materials and campaign strategies, these tactics will ensure a strong end to 2021 and a successful start for the new Year.

Rainy Hake Austin is the president of The Agency in Los Angeles, California. Connect with her on Instagram.