Marketing strategy

How to choose social media platforms for your marketing strategy

More … than six social media platforms have over a billion users flocking to use them every month. With so many options available, you might be wondering how to choose which social media platforms will suit your marketing strategy.

When it comes to social media marketing, the most crucial step in the whole strategy is choosing the best channel to help you achieve your marketing goals. When trying to get started on multiple platforms, it can reduce the degree of success you can achieve.

To help you, here is a brief guide to make choosing the right one easier.

Consider your target audience

Before deciding which social media platform you will use for online marketing business, you need to consider your target audience. Depending on who you are promoting to, you will determine the best platform to use.

For example, if your target demographic is more active on Snapchat than other platforms, you should market on Snapchat. Each platform will have its own set of social media platform features that you will have access to when using them.

Research your competitors

Before you start your social media marketing campaign, take the time to study what your other competitors are doing. For example, some things to note would include:

  • Platforms they use and how often
  • How often do they post
  • What strategies do they use that work
  • The methods they use don’t work
  • Level of audience engagement on social media channels

When you find things that work well, you can incorporate them into your marketing strategy as you go. Keep in mind that you shouldn’t do everything your competitors are doing, but there are some things you can use to better position your business.

Define your goals

What do you hope to gain by using social media for marketing? Having a clear discussion of your business goals will help you choose the right platform for you.

You need to define your goals so that you can measure the success of your strategy after it’s launched. Objectives should be concise and clear.

The more specific they are, the easier it will be to measure them using the KPI metrics you have chosen.

Understand the uses of each platform

Understanding the interest of each platform is essential before making your choice. For example, when looking to create specific video content, YouTube may be the best platform. Still, if you want to engage with other professionals who work in your niche, LinkedIn might serve you better.

Other platforms will allow you to create a list of negative keywords which shouldn’t be used in your content, while others will make it easier for you to hashtag each post.

social media sites

How to choose social media platforms?

When choosing social media platforms for your business, there are several things to remember. Remember to assess the strengths and weaknesses of your competitors and consider the reasons each platform is used.

Are you ready for more content on social media or other related topics? Feel free to check out other tips and tricks we have for you in this section.