Are you interested in improving your social media marketing strategy? If so, you are far from alone. Believe it or not, 2022 is just around the corner, with many business owners and marketers wondering how to get more engagement and conversions from their existing social media accounts.
Globally, more than 3.96 billion people use social media sites like Twitter, Instagram, and Facebook, and that number keeps growing. We expect to see more people using these sites to talk to friends and interact with their favorite brands in the coming year.
Today my goal is to show you several ways to prepare your social media marketing strategy for next year. We’ll also go over some actionable tips you can use to bring these tips to life for your small business.
Are you ready? Let’s dive!
Establish goals and KPIs
The first thing to do is to establish clear marketing objectives and key performance indicators (KPIs). Your social media strategy relies on understanding when something is working and when you need to make adjustments. Goals and KPIs make it easy to track your progress and make changes as needed.
I suggest thinking about what exactly you want from your social media strategy. Is your main goal to raise awareness of your brand? Or are you interested in nurturing your existing subscribers? Your answer can have a huge impact on how you plan your future campaigns.
It should be noted that your goals may overlap. But if your primary interest is building relationships with people who already follow your account, you may need to rethink how you post content throughout the year.
Once you’ve developed solid performance metrics and goals, have your team track their progress weekly. Now you can see at a glance if your followers, engagement, and sales of your social media campaigns are on track. I think it’s a necessary strategy for businesses in all industries because if you’re not aware of your goals and analytics, you’re basically guessing, which costs time, money and time. ‘energy.
Use live video to build brand awareness
Live video is perhaps one of the best ways to use your social media account for marketing. Research shows that 43% of online shoppers want more video content from brands they know and respect. You can build relationships with new visitors while nurturing existing leads by scheduling engaging content like educational webinars, AMA (ask me anything) events, and product demos.
The key to hosting a powerful live video event is creating topics that appeal to your target audience. You will want to examine your customer personas and develop a presentation for one or two segments. If your video matches specific goals and pain points, you might see more qualified leads sign up for the event.
This decision could have a huge impact on overall sales and engagement. A whopping 59% of shoppers use social media for inspiration when they want to buy something online. If you can create an engaging, fun, and educational live video event, sales and website traffic will likely follow.
You can maximize user engagement by including a Q&A session at the end of each live video event. Use this opportunity to engage with your followers and show that you are committed to helping them succeed.
Encourage user-generated content
User-generated content (UGC) is another great way to enhance your social media marketing strategy. Like many others, we saw success with UGC in 2021, and we expect that trend to continue into next year.
Simply put, user-generated content is any message, comment, or image posted by a customer that speaks positively about your products, services, or brand values. For example, if one of your friends is raving about a brand new PC they’ve found, it’s UGC. Likewise, when people post photos of themselves enjoying your product or depicting branded merchandise, that’s also UGC.
In most cases, UGC is organic and you won’t know until it’s released. Once you find out someone has shouted at your business, don’t be afraid to retweet or share their message with your followers. Not only will this make the original poster look good, but it can also help you build trust with new followers.
You can also schedule specific marketing events to generate UGC. For example, you can run a photo contest where visitors are invited to share photos of themselves representing your brand for a chance to win a gift card or a luxury product from your online store.
People are often willing to extend credit to businesses that sell genuinely valuable products. If you create an online contest for your followers and include UGC sharing as a way to enter, you can expect more engagement, social mentions, and conversions.
Work with micro-influencers
Next, let’s talk about how working with micro-influencers can help you grow your social presence. One of the significant differences between traditional UGC content and influencer marketing is that UGC is unsponsored and organic.
On the other hand, influencer marketing is paid sponsorship where an internet personality reviews your product or service. You will usually have to pay cash, with a free product or even a lucrative affiliate referral. In the latter situation, the influencer will earn money for each person who invests in your product or service.
You might be shocked to learn how effective influencer marketing can be for your business. Reports show that on average, 130 million Instagram users tap on sponsored posts every month!
The big difference between influencers and micro-influencers is audience size. Typically, traditional influencers have 500,000 or more followers. Micro-influencers, on the other hand, have between 5,000 and 500,000 followers. The reason micro-influencers are more effective for your marketing strategy is that they are more likely to have a niche audience.
You can find people who talk about your industry or just have a similar target audience and approach them for a sponsorship deal. If they really see the value in your product or service, you can easily create many new influencer relationships across all social media platforms.
Get involved in relevant communities
Finally, if you want to improve your social media marketing strategy in 2022, interacting with like-minded people is critical to your success. Businesses that don’t engage with their audience on social media tend to see fewer followers, lower sales, and very little engagement.
If someone leaves a comment on a blog post you’ve shared, don’t be afraid to jump in and keep the conversation going. People are more likely to trust brands when they are active in the community.
You also need to think about how you can interact with people who don’t currently follow your brand. LinkedIn and Facebook have groups, while Twitter and Instagram use hashtags to talk about specific topics. Tap into these groups and hashtags to increase your social presence and build community relationships.
Social media marketing is here to stay. I hope these tips got your creativity flowing and you are now ready to start planning your strategy for 2022. I recommend tracking your social media analytics, on-site referral traffic, and feedback forms if you want to refine your strategy. throughout the year.