Augmented Reality is now an essential tool for marketers. Businesses can use it to drive sales, increase engagement, and maximize budgets—all without breaking a sweat. Moreover, it is now an established tool that marketers and advertisers can use in their advertising campaigns.
The power of this technology has been proven time and time again as it changes the way we interact with our environment, increasing sales rates while engaging customers more than ever!
You can track consumer behavior and create deeper emotional connections in marketing strategies to implement augmented reality solutions to kick your 2022 plan up a notch. Here are 6 ways this technology helps you monitor all business operations.
1. The Death of Cookies
As Google’s plan to eliminate third-party cookies approaches, advertisers and publishers need to re-evaluate their advertising strategies. Nevertheless, AR provides food in 2022 to create better marketing campaigns without relying on traditional methods.
With the rise of AR, brands can deliver an immersive and personalized experience to their customers. First-party data from these walled gardens is leveraged to deliver this specialized content using a variety of advertising formats explicitly tailored to each user’s needs or preferences.
What’s even more compelling is Adweek’s recent report which shows that 70% of consumers agree they are more likely to engage with augmented reality-based advertising than traditional digital ads. Moreover, as spatial landscapes evolve, privacy remains at the forefront. Therefore, AR is essential for marketers and advertisers in building their 2022 strategies around this technology.
How will augmented reality change the way businesses operate?
2. Large-scale customization
With the rise of one-to-one marketing, businesses are realizing that a personal touch is more important than ever. In 2021, this has become even clearer on mobile devices, as they offer users an unparalleled experience and mobility to best suit their needs. PwC research found that people are willing and willing to pay significantly more for personalized shopping experiences.
With the power of AR, marketers can create more personal and contextually relevant experiences at scale. For example, product packaging that interacts with consumers as they purchase it or an unboxing video where the CEO introduction takes place right on your counter for 3D consumers.
With the rise of personalized marketing, advertisers can provide a more personalized experience for their customers. AR technology adapts to all levels of the customer journey that become accessible and offers marketers tremendous opportunities for consumer engagement, leading to increased rates of sale.
3. Improve account-based marketing
ABM has been the go-to strategy for B2B brands in recent years. About 70% of marketers said using ABM helped skyrocket investments by more than 15% over last year’s figure. This increase is mainly attributed to its success in generating awareness and engagement with target accounts via this medium, ultimately driving them to action – purchase or conversion rate optimization!
With growing pressure for business results in 2022, marketers should use AR to make their ABM campaigns more effective. Simply put: With AR technology, there’s no limit to what you achieve across all channels – from direct mail and event marketing materials to display advertising or email newsletters. Plus, it lets you personalize each experience much more deeply than before so prospects feel like it’s explicitly tailored to them.
AR is a powerful tool that can make all the difference in the physical and digital components of ABM. For example, email campaigns related to custom face filters or wearable branded products will generate more clicks and attention from potential customers.
4. Sustainability Champion
In a recent study by Clear Channel and JCDecaux, it was found that two-thirds of consumers do not trust brands. With 61% wanting greater transparency from those they buy products or services from, this is an issue that needs to be addressed if you want your company’s reputation to remain intact.
With climate and environmental changes having a big impact on consumerism, AR offers marketers a perfect opportunity to communicate sustainability messages. Brands can bridge this gap between brand purpose and consumer trust with this technology.
With the growing popularity of sustainable products, many millennials are willing to spend more. However, it’s difficult for brands to provide information on the durability of these items, and they require extensive research, which most people don’t have the time or money to research.
The future of marketing looks bright and we can’t wait to see what new and innovative strategies will emerge over the next few years.
This article gives you an overview of some of the exciting possibilities available to your business with augmented reality solutions. So, are you ready to take your marketing strategy to the next level with AR in 2022?
Log on to ImagineAR today to find out how we can help you!