We have entered a new era where IT channel companies need to have a strong, digital sales and marketing strategy in place if they hope to grow, or even survive, in the industry. Increasingly web-savvy customers prefer to conduct their own research to find partners, placing greater importance on the image and message you convey about your business through your website, media and communication platforms. social media. For channel managers from primarily technical backgrounds, crafting a sales and marketing strategy can seem like a daunting responsibility – but, if there’s one thing we’re trying to hammer home throughout this guide, you can’t afford to avoid it.
Keeping in mind the importance of sales and marketing, we have curated a comprehensive series of articles to modernize your approach. You’ll find an overview of the steps you’ll need to take to develop a solid sales and marketing strategy for your business, as well as the tools and techniques for generating leads. Best of all, throughout the series, you’ll find plenty of valuable tips to help you execute your plan.
1Cut the noise
Where to start ? How do you pay it? What different marketing avenues could you take? In this section, you will get the essentials of what you need to know about sales and marketing in the digital age. These pieces provide a high-level perspective of the sales and marketing battleground for partners, as well as detailed reports on how to stand out.