Kiwis are spending more online than ever – is your business missing?
OPINION: A digital presence has long been important, but historically it has been seen as simply complementary to other channels of a business.
This view has changed over time as consumer habits have turned to using the Internet as a research tool to help them make smarter buying decisions. Many service providers in the digital marketing industry have strived to keep their customers up to date and make their businesses sustainable.
However, this was all before Covid. This gradual, enjoyable, and manageable transition from brick and mortar to the Internet has received – excuse the pun – the biggest blow to the arm of all time.
An article on Thing revealed that in the first half of 2020 alone, online spending increased by 30% compared to the same period the year before. And it’s not just a question of city or age: volumes have increased by 70% in regions like Taranaki, Northland and Gisborne, and online shopping for those over 60 has increased by 62%.
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Lots of numbers, but what does it all mean to you?
This means the future is here now and Kiwis are spending money online more than ever. If you want to access some of that spending (over $ 15 million per weekend day after the last lockdown), here are five actions you can start quickly to make sure you don’t miss a thing.
Have a great website
First, potential customers can’t find you if you don’t have a website. If that’s you, there are plenty of out-of-the-box options available on platforms like Shopify, Wix, or WordPress that offer turnkey solutions for ecommerce websites, or a local suite like WebsiteWorld.
If you already have a website that you are selling from, are you clear to whom it is directed?
What is your ideal type of customer and what is your website supposed to do as part of your sales process? Do your customers consult you on their phones when they are on the bus, looking for products near them or at their desks during work?
Think about the steps a customer should take to buy from you through your website, and then make sure to help them on that journey. If you are unsure of doing it yourself, you can quickly find local digital expertise that can help.
Go to Google My Business
This is a free Google resource available to any business with or without a website.
This is the list box that appears on the right side of Google Search and Maps, and it is the primary tool that customers use to search for your brand, products, and services online because it contains your address. physical, your contact details, your photos and most importantly, customer reviews.
All of this information is presented in an easy-to-read format for anyone considering their purchasing options.
Sell on social media
It’s the golden intersection of social proof and commerce.
Many turnkey ecommerce platform solutions have built-in or readily available integration with social platforms that don’t require any technical knowledge to set up. You can advertise and sell seamlessly from your website’s product inventory on social channels like Facebook, Instagram, Google, and even TikTok.
If past and current customers comment on the post or ad you’ve tagged your product in, it gives it genuine and credible public approval.
Don’t hide your light under a bushel
Having a good website but not making it easy to find is like throwing a great party without telling anyone the address.
People will only come if you educate them, and you can do that through SEO (Search Engine Optimization) and SEM (Search Engine Marketing), increasing your site’s visibility in both organic and paid search engine results.
When people are looking, they often already intend to buy, so you want to be found just when they’re looking because they’re in the perfect frame of mind to buy from you.
Introduce yourself when consumers search
Have you ever wondered how Google got so huge? Because their ads are working. In a recent Google study involving 96,000 simulations with 12,000 buyers across 12 product categories, they found that just having an online advertising presence can make a huge difference.
Just appearing in online advertisements is enough to attract shoppers to your online store when they search for products in your category, whether or not they’ve heard of you before, and even if your brand hasn’t. is not their first preference.
Depending on how confident you are with digital, you can do all of the above yourself or hire a specialist to help you. Either way, now is the time to act, and with the exponential growth of e-commerce, the real question is: can you afford not to?
– Tali Rose is Marketing Manager at Pure SEO.