Layout of international partners with to fully


TORONTO, June 10, 2021 (GLOBE NEWSWIRE) –, a suite of AI-powered optimization, prediction and automation tools developed by The Globe and Mail, has partnered with Layout International , a leading enterprise technology provider, to transform print production. Sophi will provide intelligent AI / ML technology to fully automate the end-to-end print workflow to save publishers time and money and allow them to focus on creating high-quality content.

Print layout is usually a long and arduous process, involving multiple editors and page designers and taking hours. Without the rigid constraints of a template, Layout International customers will now have the ability to create print-ready paper that is indecipherable from paper prepared by human page designers, and the entire process takes only a few minutes. And for Layout International’s 200+ clients, this partnership means seamless integration of Sophi into their current NewsPublish editorial workflow.

“We are delighted that working with allows us to offer our customers new cutting-edge features in the form of an end-to-end automated printing solution that dramatically increases efficiency. Our customers will be able to run and re-run their print paper in minutes, whenever they want, all within the NewsPublish Enterprise content management system they already use on a daily basis, ”said Jean-Michel Habis, CEO of Layout International .

The Sophi suite of tools is designed to identify an organization’s most valuable content (not the most popular content, but the content that drives conversions or retention or the metric that matters most to that organization) and the place in the most valuable places of their digital entities, or behind a paywall when subscription revenues exceed expected advertising revenues. In addition to NewsPublish powered by, Sophi provides site automation solutions, a fully dynamic, real-time and personalized paywall, as well as analytics solutions to publishers around the world.

“Print layout is a huge business,” said Greg Doufas, director of technology at The Globe and Mail. “We see this partnership with Layout International giving publishers the freedom to focus on content creation and specific design elements that page designers want to focus their energy on. The best part is that NewsPublish powered by is getting better and smarter every day, so Layout International customers will always be at the cutting edge of technology with this solution.

For more information, please visit or send an email to [email protected]

About Layout International
International layout ( meets the growing technological needs of the market by providing highly customizable business solutions. They serve over 200 clients by providing them with cutting edge technology to improve the way they work. They allow many organizations to digitally transform their processes, migrate and integrate to work on a single platform.

Layout International Media Contact
Ghassan Halawi
Vice President of Sales, Layout International
+961 70 855685
[email protected]

About ( is a suite of AI-based optimization and prediction tools that help content publishers make important strategic and tactical decisions. Sophi solutions range from Sophi Site Automation and Sophi for Paywalls to Sophi Analytics, a decision support system for content publishers. Sophi is designed to improve the metrics most important to your business, such as subscriber retention and acquisition, engagement, recency, frequency, and volume.


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