LinkedIn shares tips on effective brand marketing approaches in new guide


Are you looking to maximize your branding efforts on LinkedIn?

The platform is seeing record levels of engagement and now has a total of 740 million members, while activity on the platform is likely to increase throughout the year as the deployment of vaccines continues and more and more industries are looking to get back on track. following the pandemic.

This could offer a range of new opportunities for your business – but to take advantage of it, maximizing brand awareness is essential. And if you’re looking to improve your reputation on LinkedIn, this new guide might help.

This week, LinkedIn posted a simple 7 page pocket guide effective branding on the platform, which describes its various advertising features and targeting tools to help you get your message across to the right audience.

As you can see here, the guide provides an overview of the different LinkedIn advertising options and notes on where and how they should be used.

The guide also includes examples of the different ad placement options and how they appear in the app.

LinkedIn brand advertising guide

Although LinkedIn has also included notes on its advanced audience targeting tools and how they can be used for your campaigns.

LinkedIn brand advertising guide

It’s a simple but handy overview of the different promotional options you have available to improve your reach and get your brand’s message to the right people in the app.

You can download the complete LinkedIn Brand Building Pocket Guide here, and other notes on how to use the options listed in this post.

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