Marketing channel

Marketers place greater importance on voice assistants as a marketing channel in 2021 – New report

The overwhelming majority of marketers place at least some importance on voice assistants as a channel to reach customers today and more take it very seriously than in the past. In 2019, 91.5% of marketers said voice assistants were at least fairly important and that figure was 91.8% for 2021. This consistency was also maintained for marketers claiming voice assistants were at least moderately important in both years.

The noticeable change in sentiment among marketers fell under the “extremely important” category. Data for 2021 shows that 29.1% of marketers believe voice assistants are extremely important as a marketing channel. This is an increase from 24.0% in 2019.

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Feelings and activity of the marketing manager’s voice assistant

Voicebot today released the second installment of The State of Voice Assistants as a Marketing Channel report. The 2021 release takes into account a number of the same questions asked in the 2019 edition, providing some contrast between sentiment, activity and budgets of marketers for voice assistants and voice apps over the past two years. years. The new report also expands on previous research by asking specific questions about the rise of business-built personalized voice assistants.

There are over 25 charts and 35 pages of analysis in the report which includes sections on sentiment, opinions and marketer activities around mainstream voice platforms (e.g. Amazon Alexa, Apple Siri , Google Assistant, and Samsung Bixby), approaches and results to date. , budgets, the rise of personalized assistants, and day-to-day voice user experience decisions. Some of the graphs in the report include:

  • Marketers Optimism About Voice Product Research 2019-21
  • Marketers’ Optimism About Voice Commerce 2019-21
  • Marketers’ Perspective on the Most Potential Consumer Assistant Today 2019-21
  • Brand and Corporate Marketers’ Perspective on the Most Potential Consumer Voice Assistant Today
  • Marketer View which voice assistant has the most long-term potential 2019-21
  • Relative share of voice assistants adopted by marketers 2019-21
  • Types of Voice Apps Launched by Marketers 2019-21
  • Brand Marketer Voice App Goals 2019-21
  • Marketers’ expectations for voice application budgets 2019-21
  • Change in investments in voice applications by year 2019-21 (breakdown by Amazon Alexa, Apple Siri, Google Assistant, Samsung Bixby, Owned Custom Assistants)
  • Business Marketing Drivers of Voice Assistant Budgets
  • Frequency of supplier evaluation and selection for personalized voice assistants
  • Technology Selection Criteria for Owned Personalized Assistants
  • Where marketers deploy voice capabilities to engage customers
  • Marketing goals for building personalized voice assistants and capabilities
  • 2019-21 Marketers Voice App Sonic Brand Choices
  • Marketers with a Sonic / Audio branding strategy 2019-21
  • …and much more

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