Marketing strategy

Marketing 360® multi-channel marketing strategy wins for e-commerce lighting company

FORT COLLINS, Colo., February 24, 2022 /PRNewswire/ — One of the best things about digital marketing is the data behind it. Businesses can use this data to do more of what works and less of what doesn’t. Traditional forms of marketing, like direct mail, come with little data, so it’s hard to know if it’s working. An e-commerce lighting company used data from its digital marketing efforts in 2020 to make big changes in 2021, and it paid off.

In this case study, an e-commerce lighting store, used past data and the Marketing 360® multi-channel marketing strategy to maximize conversions, revenue and ROI. With the help of their team at Marketing 360, this company saw just how impactful the right strategy and data analysis could be.

After reviewing data from their digital marketing efforts in 2020, this e-commerce company, along with its Marketing 360 success manager, knew they needed to focus their efforts on a true multi-channel marketing approach rather than focusing solely on on a domain. With that in mind, they were able to increase their clicks and engagements by 51%, their conversions by 1,525%, and their ROI by 148% in 2021.

The strategy? Marketing 360’s content marketing team made sure their product pages were fully optimized with professional descriptions, great product photos, and the best keywords sprinkled throughout. Then the social media management team got to work helping them establish an active presence on the social platforms where their customer base was – Facebook and Instagram. Their Marketing Success Manager also ran a plethora of different paid ads on Google, Bing, Facebook, and Instagram to support content marketing and social media efforts.

Due to the extremely useful data collected by their marketing efforts in 2020, the Marketing 360 team was able to make adjustments and recommendations to put this e-commerce business at the top.

With numerous integrated tools and apps, plus the support of a fully integrated marketing team, the Marketing 360 platform makes it easy for small businesses to manage their business and marketing, all from one place. , while saving time, money and tons of manual labor. . Learn more about Marketing 360 at

About Marketing 360
Marketing 360 is a technology company that provides business management and marketing software and services to SMEs and franchisees. For more than a decade, the Marketing 360 platform has provided SMBs with everything they need to manage and grow their business from a single platform, including the ability to: create a professional website, accept and manage payments, manage leads and clients, book appointments, monitor reviews, manage social media, syndicate business listings, manage content marketing, run multi-channel digital advertising campaigns, and more again. Marketing 360 was founded in 2009 with a mission to enrich communities by helping small businesses grow, and is headquartered in Fort Collins, Colorado. Learn more about Marketing 360 at

Farra Lanzer
[email protected]

Marketing 360