FORT COLLINS, Colo., March 3, 2022 /PRNewswire/ — It’s never too early to start thinking about holiday marketing, especially when businesses can and should take advantage of the holidays all year round. This is especially true for e-commerce businesses. One way to ensure that holiday promotions are successful is to analyze data from past holidays and determine what worked and what didn’t.
In this case study, an e-commerce store used past data and help from the Marketing 360® social media marketing strategy to maximize conversions, revenue and ROI. With the help of their Marketing 360 team, this company saw just how much impact social media marketing could have.
Over a three-month period from late September to late December, this e-commerce business saw over 14 million impressions, 273,000 clicks, and 8,000 conversions, with the bulk of those results coming from social media. Compared to the previous three-month period, this translated to a 215% increase in impressions, a 399% increase in clicks and engagements, a 489% increase in conversions and a 506% increase in return on investment.
The strategy? This company, with the guidance of its Marketing Success Manager, knew it needed to create an active social media presence on multiple social platforms such as Facebook, Instagram, Twitter, and Pinterest. Rather than emphasizing constant self-promotion, they struck a balance between self-promotion, motivation, and social content. They shared real reviews of their businesses and supported this organic strategy with paid social ads.
Social media is an extremely powerful tool for business owners, and harnessing the power of holidays and seasonal promotions can have a huge impact on conversions and ROI.
With numerous integrated tools and apps, plus the support of a fully integrated marketing team, the Marketing 360 platform makes it easy for small businesses to manage their business and marketing, all from one place. , while saving time, money and tons of manual labor. . Learn more about Marketing 360 at https://www.marketing360.com/.
About Marketing 360
Marketing 360 is a technology company that provides business management and marketing software and services to SMEs and franchisees. For more than a decade, the Marketing 360 platform has provided SMBs with everything they need to manage and grow their business from a single platform, including the ability to: create a professional website, accept and manage payments, manage leads and clients, book appointments, monitor reviews, manage social media, syndicate business listings, manage content marketing, run multi-channel digital advertising campaigns, and more again. Marketing 360 was founded in 2009 with a mission to enrich communities by helping small businesses grow, and is headquartered in Fort Collins, Colorado. Learn more about Marketing 360 at https://www.marketing360.com/