Marketing strategy

Marketing and e-commerce strategy agency CrankTank announces several new team members – Community

CrankTank, a marketing strategy and e-commerce agency in the bike, outdoor and ski industries, announced the addition of several staff members.

They are Andrew Graves, project manager with an engineering degree, Anna Howard, account manager with a journalism degree, Nick Montee, account manager and direct-to-publisher, hailing from Hayes Bicycle, Caden Burross, account executive, experienced programmer and with leadership experience, Taylor James Lenane, graphic design, and Katie Davis, public relations specialist.

CEO Scott Montgomery said, “When you have a great product or service, great team members, and capital, the rest comes down to hard work. If you love what you do and the types of products your customers produce, then the job is fun and invigorating. »

Scott Montgomery and Adrian Montgomery launched CrankTank six years ago with the aim of helping cycling, outdoor and winter sports brands navigate the emerging digital marketing revolution. CTO Adrian Montgomery added, “We knew we could help growing businesses migrate from traditional marketing to digital marketing.

“Especially since it takes a diverse team of experienced and skilled people with varying abilities to guide brands through the transformation of print and teams into digital skills that require constant education and training to stay up to date. comfortable in the ever-changing digital age.”

The company will soon attend BLC in California, the Summit Executive Conference at Sea Otter, and then return to Eurobike at its new Frankfurt location.

Read more: Hartje appoints Sebastian Saure as head of international marketing

CrankTank supports all aspects of digital marketing, PR, performance marketing on Google, Meta, TikTok, LinkedIn and more. The company builds websites, manages email marketing, Amazon strategy, and strives to create a level playing field with omnichannel efforts to increase sales in brick-and-mortar as well as digital channels. The agency supports a growing list of top brands benefiting from what the talented teams have assembled to help with all aspects of modern marketing.

Finally, CrankTank continues to annually support People for Bikes, NICA nationally and locally, Rails-to-Trails, Adventure Cycling, and local trail advocacy group WRTC – Wood River Trails Coalition.