Marketing automation is the use of technology to automate marketing tasks. This may include tasks such as sending email campaigns or posting to social media accounts. Specific software will schedule and send or publish marketing information according to specific instructions.
Automatic scheduling will relieve the pressure of performing these tasks manually in a busy time frame. Recent research on internal marketing demonstrates that it can improve a company’s creativity and productivity – you can download the full report here.
The Benefits of Marketing Automation
The most obvious benefit of moving a company’s marketing activities in-house is the streamlining of marketing processes. This will save time on essential tasks like developing business leads. Automatic follow-up communications with potential prospects is an important area of marketing to master. By including it as an essential part of a campaign, you can rest assured that it will be performed correctly.
An in-house marketing team can spend more time on specific strategies by automating time-consuming marketing activities. More creative and personalized elements can then be developed accordingly as more time is freed up.
Marketing automation will save your business money. How? ‘Or’ What? It all comes down to customer retention. Keeping current customers happy and engaged costs less than launching a new campaign to find new customers.
Marketing automation will be able to deliver valuable content to keep customers engaged. This will help maintain a relationship of trust and satisfaction between the company and the customer.
Social media activity has never been more important for businesses. With reports showing that 55% of consumers discover new brands on social mediait is essential to keep accounts active.
Marketing automation will ensure that on-message posts that provide the right information will be posted to your business social accounts. You can schedule posts as you wish and you can rest assured that valuable content will be posted on time and in the right channel.
A successful integration of marketing automation offers the opportunity to grow your relationship with targeted customers. Marketing automation will communicate through various channels, including email and social media, to accommodate a customer’s changing needs.
Evolving commitments to customer requirements can be modified based on behaviors and interactions. Marketing Automation can then work alongside the internal marketing team to respond effectively to specific customer needs.
The most valuable potential new customers can also be prioritized through successful use of internal marketing. Marketing software can send responses based on triggers related to a prospect’s interaction with your website or social media.
Automated communications can help distinguish whether a prospect could use a more personalized or specific response. It will also show how advanced they are in their journey to learn more about your business. This prioritization of prospects most likely to become customers will save energy throughout the campaign.
Indeed, marketing automation allows a team to focus on a good prospect. This will speed up the task of identifying potential leads and converting them into customers.
Internal marketing and automated marketing campaigns can work together to ensure the brand message remains consistent.
Using marketing automation helps to offer a detailed picture of customer and prospect activity and specific requirements. The marketing team can analyze how it interacts with communications throughout the campaign and react accordingly.
Successful marketing automation will help deliver valuable marketing ROI. Marketing automation will increase the potential to save more time and money, as well as convert more leads.
Performing simple tasks such as managing email lists and hosting documents and images means that marketing investment can be used for other more complex activities.
- Increased creativity and time
A key benefit of using marketing automation is the freeing up of time. An in-house marketing team will have more freedom to come up with more creative and original campaigns that require a decidedly human touch.
By removing the most time-consuming but necessarily vital marketing elements, they will have more time and space to get creative.
Marketing automation is a valuable method to simplify vital marketing tasks. It will provide a series of benefits to an in-house team, including saving time and money. By using it effectively, your business can send relevant and productive content across all channels.
Posted on July 29, 2021