The Business Research Company Global Marketing Research and Analysis Services Market Report 2022 – Global Market Size, Trends and Forecast 2022-2026
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Companies operating in various industries are focused on increasing profits and expanding the consumer base by focusing on customer satisfaction. This is likely to act as a major driver for the development of the marketing research and analysis services industry over the next few years. Customer satisfaction leads to increased revenue and profitability as well as improved levels of customer retention. Trends in the global marketing research and analysis services market are helping businesses achieve these goals. For example, marketing research helps companies understand target customers, access key competitors, track customer satisfaction across multiple channels, identify areas for improvement for the business, and redefine business strategies to improve. company performance.
The main types of marketing research and analysis are quantitative, qualitative, primary and secondary. Quantitative research is described as the systematic examination of phenomena through the collection of measurable data and the application of statistical, mathematical or computational methodologies. The different sectors include IT services, manufacturing, financial services, construction, healthcare, etc. and involve different sizes of businesses such as large companies and small and medium enterprises.
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The global marketing research and analysis services market size is expected to grow from $ 68.87 billion in 2021 to $ 74.58 billion in 2022 at a compound annual growth rate (CAGR) of 8.3%. The growth in the market for marketing research and analysis services is mainly due to the reorganization of their operations by companies and the recovery from the impact of COVID-19, which had previously led to restrictive containment measures involving the social distancing, remote working and the closure of business activities which have resulted in challenging operations. The marketing research and analysis services market is expected to reach $ 98.64 billion in 2026 at a CAGR of 7.2%.
North America was the largest region in the marketing research and analysis services market in 2021. Western Europe was the second largest region in the marketing research and analysis services market. The regions covered by the Marketing Research and Analysis Services Market report are Asia Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa.
The major players in the global marketing research and analysis services industry are Nielsen, Kantar, Ipsos, GfK, Westat Inc., Gartner, Intage Inc, Information Resources, Inc. (IRI), Mintel and Market Xcel Data Matrix Private Limited .
The global TBRC Marketing Research and Analysis Services market report is segmented by type into quantitative, qualitative, primary, secondary, by end-use industry in IT services, manufacturing, financial services, construction, healthcare , other, by enterprise size in large enterprise, small and medium enterprise.
Global Marketing Research and Analysis Services Market Report 2022 – By type (quantitative, qualitative, primary, secondary), by end-use industry (IT services, manufacturing, financial services, construction, healthcare), by company size (large company, small and medium-sized company) – Market Size, Trends and Global Forecasts 2022-2026 are part of a series of new reports from The Business Research Company that provide market overview for Marketing Analysis and Research Services market, size and growth of the market marketing analysis and research services for the entire market, marketing analysis and research services market segments, geographies, marketing analysis and research services market trends, market drivers of marketing analysis and study services, constraints, revenues, profiles and market shares of the main competitors.
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