Investment is the biggest round for a SaaS sales and marketing company
TEL AVIV, Israel, March 22, 2022 /PRNewswire/ — Brew, the fast-growing strategic marketing platform, today announced a funding round $12 millionby Aleph and MizMaa with participation from Gefen Capital, which seeks to become the industry standard for companies worldwide.
Brew automatically maps all global marketing activity, breaking down data silos to provide unbiased, timely and business-specific strategic views of the market and the company’s position within it.
With Brew, companies get a bird’s-eye view of their market progress, while translating market gaps and opportunities into effective cross-team marketing efforts.
The funding comes as marketers move from two decades of focusing on scalable demand driven by data to a more holistic and strategic approach to sales and marketing. According to CMO surveymost marketers prove quantitative impact in the short term but qualitatively when it comes to long-term strategic impact, with over 60% feeling increased pressure to demonstrate value to the CEO.
mayan levyCEO of Brew, said: “The reception of Brew since launching Barley six months ago has exceeded all expectations. Hyper-growth businesses are adopting Brew’s SaaS solution after just a glimpse of the platform in action. This funding will allow us to drive fundamental and lasting market transformation while accelerating new developments to meet market needs.”
Aaron RosensonGeneral Partner of Aleph, said, “What has been so exciting about launching Brew is how quickly marketing and growth leaders understand the importance of this platform. No one has built a product like this before, and as soon as they understand what Brew has been able to solve for them, they embed it deeply into their strategy and operations. They’re an amazing team and we’re thrilled to partner with them.
“Few of the companies we’ve seen offer a completely new solution and vision, but require virtually no market education,” said Aaron Applbaum by MizMaa. “We’ve brought countless businesses to market and we’re particularly impressed with Brew’s no-guesswork approach to how they target new customers. Brew has the power to give customers a significant competitive advantage. We look forward to working closely with them as they continue their rapid growth.”
With this seed funding, Brew will expand the scope of its AI and ML capabilities and accelerate additional developments. The round will support the expansion and adoption of the platform in North American, European and MENA markets. As the customer base continues to grow, Brew will also use this funding to more than double its R&D and go-to-market teams.
Brew is a strategic marketing platform that measures the impact of all of a company’s marketing activities and provides the insights needed to drive business success.
With Brew, companies can finally measure everything they do, even the historically unmeasurable, like branding and messaging. On the competitive side, companies get a complete understanding of what is happening in their market, identifying the gaps and opportunities that are essential for dominating the market.