Marketing strategy

Merkle Launches Inflation Resilience Dashboard to Support Strategic Sales and Marketing Decisions

A first-of-its-kind tool that combines granular data to reveal the true impact of inflation and vscreate better customer experiences

COLUMBIA, MD., May 25, 2022 /PRNewswire/ — aMerkle, Dentu’s leading technology-driven, data-driven customer experience management (CXM) company, today announced the launch of its Inflation Resilience Dashboard . With inflation at its highest level in decades, the interactive dashboard provides business leaders and marketers with essential consumer insights to help influence key business and business decisions.

First-to-market dashboard visualizes inflation resilience in the United States by geographic location, down to the county level, and by generation, part of an initiative to provide brands with advanced insights into the how their customers are being impacted during this volatile time. The Inflation Resilience metric, the dashboard algorithm, will be continually reviewed to maximize accuracy and regularly updated to include the most relevant data points, such as rental rates and percentage of discretionary spending. This level of consumer understanding is essential for business decisions and can provide actionable insights, including the following examples:

  • Detail: What strategic changes can be made to inventory assortments to reflect potential price pressures?
  • Non-profit: Influencing fundraising messaging based on inflation resilience
  • Media: How should companies adapt their retention and acquisition efforts based on the resilience of the markets where their customers and prospects reside?
  • Advanced technology: Which communities are most likely to spend fastest on high-tech products?
  • Financial services: Which areas are likely to show a faster economic rebound from inflation rates?

“Data should drive marketing and business decisions to ensure you’re creating the best possible experience for your consumer,” said Shirli Zelcer, Head of Analytics and Data at Merkle. “With prices rising for everything from energy to food, the impact consumers are feeling has not been fully understood before, nor has it enabled an appropriate shift in business strategies and marketing to adapt. Data and analytics have always been cornerstones of our work, and this dashboard will fuel actionable insights and lead to more informative conversations to better understand the true impact of inflation. “

Businesses and consumers have continued to change rapidly over the past three years, and analytics is key to truly understanding how to pivot as a brand. Business leaders and digital marketers need information to influence overall business decisions and future solutions, as well as the ability to create better customer experiences. Merkle is the first to provide this comprehensive visualization of inflation data and leads the conversation with deep and actionable insights. This dashboard puts critical business data in the hands of leaders who can deliver valuable customer experiences and stay ahead of these challenges.

To learn more about the full Inflation Dashboard, click here.

About Merkel
Merkle, a dentu company, is a leading data-driven customer experience management (CXM) company specializing in delivering unique and personalized customer experiences across all platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofits have partnered with Merkle to maximize the value of their client portfolios. The company’s heritage in data, technology and analytics forms the foundation of its unrivaled skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, customer/commerce experience, technology, loyalty and promotions drive better marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Marylandwith over 50 additional offices in the Americas, EMEA and APAC.