Marketing strategy

Mosaic North America Elevates 2022 Marketing Strategy with New SVP Appointment

To successfully adapt to the changing XM landscape, Mosaic North America has announced Michael Barclay IIas Senior Vice President of Experience on April 4, 2022. Barclay is a seasoned industry veteran with over 20 years of experiential marketing experience across various industries and demographics. He will help unite the leadership teams of agency clients to foster a culture of passion, enthusiasm, innovation and growth. As the new Head of Customer Service in the US, he will provide best-in-class, culturally connected and strategically relevant account management across all of Mosaic’s integrated internal capabilities (experiential marketing, commerce, content development, content development and design). brand, media performance and measurement and analysis). Barclay will report to the General Manager of Mosaic North America, Head of Delivery, Debbie Kaplan. His seat on the leadership team will further inspire new and innovative thinking.

Barclay joins Mosaic with deep knowledge and experience in cutting-edge and socially relevant experiential marketing. He is a creative-minded marketing executive with a strategic approach, having successfully redefined marketing strategies and leading award-winning multicultural teams to help clients achieve ambitious business goals. As a natural leader, he inspires and encourages collaboration – his enthusiasm for the job and his people is contagious.

Prior to joining Mosaic, Barclay served as SVP at Leo Burnett, responsible for the commercial direction of the Global Powerade business, where he demonstrated his ability to deliver powerful and culturally contextual work in the “Pause is Power” campaign. . Previously, he was the founder of Left Lane Marketing, where he leveraged unrivaled experiences to create world-class consumer activations; manage production companies and lead creative agencies to help solve modern marketing challenges through cultural connectivity.

“Barclay is a proven and experienced leader – who will help Mosaic North America and our clients accelerate even further into the experiential space. And his honed leadership skills will help our team members thrive. perfect for this role.” – Debbie Kaplan [Managing Director, Chief Delivery Officer] & Justine Greenwald [Managing Director, Chief Creative Officer]

About Mosaic

Mosaic is a North American integrated marketing agency that builds brands with dimension. Based on customer needs and based on data-driven insights, Mosaic engages the right capability experts at the right time to create connected brand experiences across the right touchpoints. By being able to quickly tap into different in-house specialists in omnichannel commerce, experiential marketing, content development, brand design, performance media, and measurement and analytics, Mosaic is clearly able to create ideas that impact culture and generate results at the same time. With a 30-year history, Mosaic North America has centers in Chicago, dallasand Toronto, complemented by satellite offices in Bentonville, NYC, LA and beyond; all connected to our parent company Acosta and offering full reach across the country.