Marketing strategy

Nakheel relies on Sprinklr to unify its customer experience and marketing strategy across 50+ social media accounts

Sprinklr announced that Nakheel relies on Sprinklr to unify its customer experience and marketing strategy across more than 50 social media accounts. With over 50 social media accounts linked to the company’s portfolio of properties across the residential, retail, hospitality and leisure sectors, optimizing the marketing and customer support strategy is a priority. for Nakheel. The company wanted to unify its customer data, understand customer sentiment across all sites, gain competitive insights, and create a personalized and proactive engagement strategy.

Nakheel leverages multiple products in two of Sprinklr’s core client suites – Research & Social Engagement and Sales – including Social Publishing & Engagement, Location Insights, and Competitive Benchmarking to help create an omnichannel marketing and customer support program: Sprinklr Social Publishing & Engagement – Part of the Sprinklr Social Engagement & Sales suite, Nakheel solves its engagement and brand goals with AI-powered planning, publishing, reporting, and governance/compliance capabilities. Sprinklr Location Insights – Part of the modern Sprinklr research suite, Nakheel can uncover location-specific customer feedback that helps it identify opportunities to increase customer happiness at each of its restaurants, shopping malls, residential places, etc. Sprinklr Competitive Benchmarking – Also part of the modern Sprinklr research suite, Nakheel can save time identifying key differentiation opportunities by automating competitive intelligence across eight different social media channels.