New LinkedIn Features Every Freelancer Should Know
Self-employment is booming. According to Statista Research, by 2027, 86.5 million people will be self-employed in the United States, or 50.9% of the total American workforce. Recognizing this huge growth in the concert economy, LinkedIn announced the launch of a new benefit for freelancers called the LinkedIn Services Marketplace, which is an outgrowth and rebranding of the heavier LinkedIn ProFinder. The User-Friendly Marketplace is a suite of tools and products that help service providers and freelancers connect with potential prospects. This set of offers will help both full-time freelancers and those busy with their side work to secure client projects.
The advantage of this offer is the size of the LinkedIn membership. A recent survey revealed interesting dynamics in the services market. 82% of those who hire or have hired a freelance writer or service provider say getting recommended by someone in their professional network is the best way to find a good candidate. And membership in LinkedIn’s professional network approaches one billion people worldwide.
The LinkedIn marketplace helps with the match. While most of us seek the advice of our friends and colleagues when hiring a freelance writer, the new platform brings together the needs of freelancers and potential clients who want to work together through the same extended network. Members will be able to create businesses and find the right resources with the assurance of a larger community:
- Service providers can leverage their existing network to create new business opportunities.
- Those looking for service providers can leverage their network for recommendations and referrals to check out available freelancers.
Present your services
Freelancers of all types can create a service page from their profile. This service page is linked to the top of a freelance writer’s LinkedIn profile so that their personal profile and freelance postings are connected.
Then, when a web user visits a freelance writer’s service page, they will see:
- if they have mutual ties
- an overview of the services they provide, as well as ratings and reviews from past clients
If you are a freelance writer, after creating a service page, you can take advantage of the discovery tools designed by LinkedIn to help you present your services to those who need it. When someone is looking for an independent resource, they will be able to:
- ask their network for recommendations and get those referrals directly on the feed
- search for suppliers on LinkedIn; beyond the search under “People” or “Jobs”, members can now filter “Services”
- send a service request without needing to log in or follow you. Once you have become a provider by creating a service page, potential customers can message you for free without using InMail or Premium by clicking the “Request a proposal” button on your service page.
LinkedIn is also embarking on helping freelancers manage their projects within LinkedIn. When you create a service page, you have access to a dashboard that allows you to manage project requests and messages, all directly from the LinkedIn platform. It seems similar to how services like UpWork allow their communities of service providers and customers to communicate from the platform.
And because we can’t make decisions these days without going through customer reviews, the dashboard features a ‘review status’ that freelancers can manage to track customer reviews that will be featured on the pages of. services.
LinkedIn, a platform built around professionals working for organizations, is taking a giant leap in the gig economy. This is great news for the rapidly evolving solopreneur workforce.
Guillaume Arruda is a keynote speaker, author, co-founder of CareerBlast.TV and creator of the LinkedIn profile type indicator (LPTI) which measures the liking and credibility of your LinkedIn profile.