May 4, 2022 9:00 a.m. EDT
NEW YORK, May 4, 2022 (Newswire.com) –
the Content Marketing Institute defines content marketing as “a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.”
Examples of content marketing include, but are not limited to, blogs, educational resources, emails, newsletters, social media posts, and videos.
Newswire is familiar with another powerful content marketing channel, and that is press releases.
As an industry leader in press release distribution, Newswire has harnessed the power of this content marketing channel to help businesses of all sizes and in all industries amplify their message by turning their own media into earned media.
Regardless of the channel, creating and distributing strategic content can help brands stand out from competitors and secure their market share.
But how do brands achieve these results?
The first step is to develop a content marketing strategy.
“Success in all areas of marketing starts with a comprehensive strategy,” said Charlie Terenzio, chief marketing officer and senior vice president of media and marketing communications at Newswire. “When it comes to content marketing in particular, developing and implementing a strategy will help brands adjust their sails when necessary and stay on course for success.”
Newswire has put together a list of three questions brands can ask when developing a content marketing strategy.
Who is your audience? Everyone is not an audience. That’s why brands need to take the time to understand who is their target audience. What are their weak points, frequently asked questions, interests? What type of content resonates best with them? Is it a press release? Quick updates on Twitter? Brands need to put themselves in their target audience’s shoes before creating content.
What is your brand voice? A brand voice infuses a layer of humanization into a content strategy. Think of it like you would a person’s personality. Some people are more direct and straight to the point. Others are more likeable and relatable. When deciding on your brand voice, make sure it’s authentic, aligns with your mission, and speaks clearly to your target audience.
What sets your brand apart? For brands in particularly crowded industries, identifying and amplifying key differentiators is critical. Brand uniqueness is a topic that fuels the creation of content unlike anything else consumers have seen.
“Questions lead to clarity, and asking the right questions can help brands across industries deliver the right message to the right audience at the right time,” Terenzio added.
Learn more about how Newswire’s integrated solutions help brands develop comprehensive strategies, create newsworthy content, deliver strategic media pitches, earn media mentions, grow audience , expand their reach and more, visit Newswire.com today.
Newswire is a technology company that delivers press releases and press release campaigns by leveraging earned media delivery, SEO traffic, and email marketing through campaign automation to help businesses gain impactful media coverage, drive website traffic, generate leads and increase brand awareness. With cutting-edge technology and a commitment to customer satisfaction, Newswire delivers real business value at a fraction of the cost of other solutions.
To learn more about press release distribution or the Media Advantage Plan, visit Newswire.com or find out why our customers have voted us #1 for customer satisfaction in our industry for four consecutive years.
CMO and Senior Vice President of Media and Marketing Communications
Email: [email protected]