Marketing strategy

NFT Marketing Strategy Trends in 2022

Last year alone, the non-fungible token (NFT) market saw a whopping $23 billion in trading volume. With many popular brands and artists entering the NFT arena, the industry is quite healthy and welcoming for individuals or businesses looking to make a profit. But before you can do that, you’ll first need to reach potential buyers.

With that in mind, we’ve put together a trend-focused guide to NFT marketing strategies in 2022. After reading our tips, you should be well on your way to staging a stunning NFT marketing campaign and selling those NFTs. So, without further ado, let’s get started!

1) NFT Influencer Marketing

Reaching NFT influencers is an essential part of any solid NFT marketing plan. Buyers these days actually trust influencers more than traditional media, which is a fact you should use to your advantage. However, it would be a mistake to target just any influencer; focus instead on those that can add real value.

How do you find the right influencers for your NFTs? Of course, they must have a large audience and provide quality content. Also, if an influencer has already promoted products like yours and is familiar with the NFT space, that’s a big plus. These influencers have the respect of the wider NFT community and can bring you many new buyers. Finally, it’s best if an influencer is active on the same platforms as your potential buyers. With the help of the right influencers, it’s not uncommon for product engagement rates to double, so don’t be shy and reach out.

2) NFT Community Marketing

When it comes to establishing and maintaining a loyal following for your NFTs, community marketing is key. And social networks, including Twitter, Instagram, Facebook and Reddit, are where this community can gather. Regularly posting news and project milestones on social media will therefore engage audiences and eventually lead to new sales. Plus, you’ll also receive helpful feedback that you wouldn’t otherwise get.

The social platform Discord is particularly interesting as an example of NFT social media marketing, as there is an unusually high number of NFT enthusiasts. Many gamers hang out on Discord, and many of them host streams and AMA sessions, which sets this social network apart from its competitors. There are a few things to keep in mind when creating a Discord NFT channel. First, the vibe should be positive, so you should set some community rules and keep the general chat going. Second, it’s a good idea to have an FAQ channel, where you explain how customers can hit and buy your NFTs. You can also post other educational content, for example, explaining how channel members can avoid NFT washout trading. Third, it helps to organize freebies and discounts for your biggest fans on Discord. Of course, all of these tips can also be extrapolated for use on other social networks.

3) NFT press releases

Although most buyers get their news through social media platforms and influencers, that doesn’t mean you should ignore other media. On the contrary, writing and sending press releases on specialized sites, such as, will most likely greatly increase the visibility of your NFTs.

Along with being stylistically well-written and engaging, the trick to writing great press releases is to summarize the core ideas relating to your NFTs while avoiding fluffy content. Such a press release will also feature some sort of call to action, subtly urging readers to buy. If you are unsure whether your writing skills are sufficient for this task, we suggest you hire an agency that offers NFT marketing services to help you. This will no doubt pay off, as many people still follow NFT News on a daily basis.

Additional NFT Marketing Tips

  • Search Engine Optimization (SEO) is to come up with different keywords to use on social media and elsewhere that will make your NFTs more visible on search engines. There are specialist agencies that can help you with this part of your marketing efforts; investing money in hiring their services is worth it.
  • Blogging: Along with all other information mediums, blogging can now be considered old school, but it’s not without potential benefits. It can be another way to promote your NFTs and reach the targeted audience, especially when used in conjunction with good SEO. Additionally, you can also create guest posts on various NFT websites that have an interest in collaborating with you, preferably ones that have a larger audience than yours.
  • Blockchain networks, like Adshares and CoinAd, can give your marketing campaign a big boost. By collaborating with such networks, you will reach the exact audience you need, because blockchain and NFTs are, of course, inextricably linked.
  • Sell ​​your NFTs on leading marketplaces, like OpenSea, will ensure that more potential buyers are exposed to your product. Many people use these markets not only to buy, but also to browse and discover attractive NFTs. And these NFTs can be the ones you created.

Authors biography

Maksym Prykhodko

Maksym denied the existence of crypto as an asset for 3 years while working with standard financial instruments. Becomes head of the Treasury. Won the best bank employee award and left the bank for a cryptocurrency exchange the next day. He earned a second university degree, but that hasn’t stopped him from studying finance yet. Combines fiat and crypto experience to be as objective as possible on general issues. His dream is to be interviewed by Bloomberg.