NP Digital wins 2021 Drum Award for PPC research
SAN DIEGO, May 4, 2021 (GLOBE NEWSWIRE) – NP Digital has been recognized for achievements in B2B PPC campaigns with a 2021 Drum Award for research on behalf of its client, Contentful, the leading content platform for digital businesses. The campaign was successful in delivering a 600% ROAS in a fluctuating search landscape and shifting buying trends caused by the COVID-19 pandemic. NP Digital’s recognition underscores its innovative approach to paid search and SEO, as well as its dedication to supporting initiatives that have an impact for its customers and their business goals.
“We are extremely proud of the work we have been able to do for our customers and the incredible results we have produced,” said Mike Gullaksen, CEO of NP Digital. “We are constantly grateful for the opportunity to support and accelerate the activities of our clients, and especially given the unique circumstances of the past year, this award brings additional value and recognition to the dedication and resilience of our team.
NP Digital’s PPC campaign was launched to support Contentful’s global demand generation efforts as they approach their Series E funding cycle. With aggressive lead targets and pipeline goals, the paid search teams and NP Digital SEO collaborated to roll out a full-funnel paid search strategy that would mirror Contentful’s internal efforts for cohesion.
Thanks to the elaborate and strategic work during 2020, Paid Search was able to overtake all other paid channels in pipeline contribution, generating more than double ROAS and 10 times PPC pipeline contribution in 2019. NP Results Digital enabled Contentful to Shift Budgets quarterly after COVID, thus preparing the brand for future success.
About NP Digital
NP Digital is a marketing agency created and managed by marketers, not bankers. This independence sets us apart and allows us to serve our clients with speed, efficiency and creativity. By applying a holistic view with specialized execution, the NP Digital team is committed to delivering the right content in the right context at scale. Our expertise in organic search optimization, content marketing, paid search, programmatic advertising, social media marketing, strategy, data and analytics has led to valuable and lasting partnerships with some of the biggest brands in the world. Learn more about NP Digital at npdigital.com.
Contentful, the leading content platform for digitally-driven businesses, helps over 30% of Fortune 500 companies and thousands of brands around the world create and manage digital experiences for their customers across any location. which channel. It enables higher speed and scalability than traditional CMS solutions. Contentful unifies content into a single hub, structures it for use in any digital channel, and integrates seamlessly with hundreds of other tools through open APIs. Companies such as Chanel, Bang & Olufsen, Shiseido, Peloton, BP and many more rely on the Contentful platform. For more information, visit https://www.contentful.com/.
About the Drum Awards for Search
The Drum Awards for Search recognize creative thinking, strategy and technological innovation – setting the standard for best practice both organic and paid. In 2021, The Drum Awards for Search celebrated its selection of the most cutting-edge digital agencies and its exceptional campaigns.