Our goal remains to create digital growth stories Kaushal Thakkar Founder MD Infidigit

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We are a ROI-driven agency serving clients that meet international standards by implementing best practices and driving growth with high ROIs.

1. Explain your business model to us. How did you get the ideas for this company?

We provide organic search services to brands like SEO, ASO, CRO, etc. The first organic approach helps us ensure that we deliver a higher ROI compared to other similar businesses. It helps the customer to make his business more efficient.

While working with Myntra, I found that there was a dearth of agencies focused on organic search marketing and SEO. Unlike companies in first world countries, Indian marketers invested heavily in Google and Facebook, but missed the opportunity of organic search which could deliver much higher ROI / ROAS. This is how the idea of ​​Infidigit was born. An SEO-driven approach to create a win-win-win situation for clients (delivering higher ROI), team members (for better opportunities and exposure) and country ( income stay in India, more jobs created)

2. How are you different from existing competitors?

We are a ROI-driven agency serving clients that meet international standards by implementing best practices and driving growth with high ROIs.

Our approach for each brand is unique – which contributes to growth and targeted delivery.

With a client / employee ratio of 1: 3 (1 client: 3 resources), we are able to give the right attention to our brands and get the most out of our collaborative efforts.

3. What is the funding status and monetization model?

Funding status: We are a bootstrap business. Yes, we are looking to be funded.

Monetization model: Fixed costs and fees for search engine optimization, app store optimization, conversion rate optimization and other services. Sweat equity for start-ups.

4. What challenges do you face in running your business?

SEO in India is still underestimated. Many marketers still rely on channels that generate quick results over a short period of time, but ROI with these channels becomes difficult because over time these channels cannot generate ROI. like SEO. To give you an example: if the 12 month ROI through paid channels is X, SEO offers at least 4X ROI in 12 months.

To solve this problem, our mission is to educate marketers and decision makers about the importance of organic marketing channels and how these channels help grow a business and achieve marketing goals.

5. What are the pull details (like users and other business achievements)?

I am proud to share that we are the only Indian company to win the highest honor in SEO. Our campaign for Superbalist.com (South Africa) competed with top SEO agencies around the world to win the SMX Award USA (Search Engine Land Award – 2020).

We have won over 20 other international and Indian awards. Our clientele and our team are constantly growing. Over the past 18 months, we’ve seen a 90% increase in the number of clients and teams compared to April 2020.

While we were doing our clients’ SEO, we set out to set up an internal team dedicated to SEO our own website. The results were incredible. We achieved 4,900% growth in inbound leads and a 2,472% increase in our organic sessions.

6. How do you see the expansion? ‘

Our goal remains to create digital growth stories and focus on moving the spending needle to the organic by charging Rs 1 per visit where paid channels can charge 10x or 100x. We have already helped several brands achieve this.

To make our model more scalable, we are also improving our capabilities with an AI product. We also plan to expand our reach more aggressively in the United States and Europe in the coming year.

7. What are your marketing plans?

Being a first organic organization, our marketing strategy is also influenced by it.

For example, so far, when we focused more on textual content. People are consuming more and more video content, which is why we are also making video content a major part of our marketing strategy.

8. What has been the biggest learning so far?

Our Greatest Learning – If you invest in your team, it will provide you with multiple returns.

During April 2020, we had our annual assessments due, because of the covid, the situation was difficult. Some of the clients’ businesses were completely entrenched, so they had stopped their marketing efforts. Many of our competitors have not provided any increments or have delayed their increments. At Infidigit we had a different point of view, the team needed to increase more during this time than ever before, so we made the increases in April 2020 and followed them in April 2021. This trust in the team has paid off, they were more effective. , able to manage more projects, work remotely easily, etc.

I think we’ve really lived Zig Ziglar’s quote – “You will get anything in life if you help other people enough to get what they want.”

9. What is the size and opportunity of the market?

The size of the digital industry in India was around 16,000 INR crore in 2020. It is estimated to be around 19,000 INR crore in 2021. Since we are also targeting US, Europe and others country, we estimate the market size to be around INR 50 thousand crore.

10. How did you manage your services during the lockdown?

Due to the pandemic, dependence on digital media has reached unforeseen levels. Demand increased and at the same time the lockdown made office visits a dream for a few months. Luckily, our entire team joined hands and made sure the work ran seamlessly from their homes. Since we are all digital natives and in the digital marketing arena, working from home was much easier for us than it was for many other organizations.

11. How has your business adapted to the new normal?

We have now become a hybrid workplace, people come to the office when they have to connect with other team members for long hours, but most of the time they work from home. Offline events have moved online. We also have our stand-up hours online, as do our conversations over coffee.

12. Have you witnessed any major changes in the business / industry in the post-Covid scenario?

The industry has understood that creating value is more important than creating value. This shifted some of the marketing investment from channels creating immediate growth to channels with high ROI such as SEO, ASO, CRO.

Money from traditional business formats has also shifted to online channels.

For example, one of our ecommerce clients relied heavily on traditional marketing methods for pre-covid store visits. After the lockdown was imposed, we helped the brand go digital with impressive results. We were able to generate organic revenue growth of over 500% for them.

It certainly makes more sense to invest online and get more business than to open stores.

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