PeddleWeb Announces Education Digital Marketing Services Designed for Post-COVID-19 Era
The coronavirus pandemic has been a game-changer in the education sector. Interns have changed schools, colleges or courses since last year. Distance and hybrid learning models are the new normal.
Schools, colleges and universities struggle to attract new prospects. Simply put, the competition between educational institutions has become fiercer than ever. Getting noticed is essential to move forward in this era of distance and hybrid learning models.
Institutions meticulously use carefully crafted marketing strategies to improve enrollment numbers. Overall, marketing is no longer an option but has become a necessity.
“When it comes to researching universities or colleges, students are looking for something more than weight and convenience. The expectations and needs of the current generation have changed compared to the past decade. It is up to the universities to meet these needs to ensure that the institution continues to thrive in the years to come. Our dedicated marketing team knows how to help schools and colleges showcase their experience. The proven strategies used by the team have helped several schools and private educational institutions build brand awareness. These action plans have helped our clients use student inquiries to increase leads and new admissions, ”the PeedleWeb executive said during media interaction.
Besides local search-driven SEO, the education industry can benefit tremendously from retargeting advertising campaigns. The PeddleWeb team is a champion in managing such initiatives for schools, colleges, universities and training academies. With such campaigns, your institution can easily reach potential trainees who have shown interest in your courses in the past.
The campaign covers:
An SEO audit to detect off-page and on-page problems
Make the site mobile friendly
Troubleshoot site load speed issues
Review keywords and integrate them into website content
Detect and replace duplicate content
Optimize inbound and outbound links
“Content plays a key role in improving page rankings as well as school website traffic. PeedleWeb places particular emphasis on keyword research. Then we create content based on long tail variations of important keywords. Our editors are professionals who provide quality information through blogs, forum posts and social media content. We also offer content marketing as a stand-alone service, ”said SEO services firm PeddleWeb partner.
The campaign can lead to improvement in the following aspects:
Cost per registration request
Total conversion of requests into percentage of student enrollment
Percentage of trainee retention
Alumni engagement rate
The student’s lifetime value
The digital marketing company has gained a remarkable reputation through positive word of mouth from its customers. The company offers SEO, SMM, Google AdWords, Brand Reputation Management, Website and Application Development, and many other services.
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