Marketing strategy

Press releases should be part of an overall marketing strategy

Newswire, an industry leader in press release distribution, explains why press releases are a valuable marketing vehicle.

NEW YORK – March 31, 2022 – (

Every business has their own unique marketing strategy that guides them closer to capturing market share and attention from their target audience.

Most of the time, these strategies include content marketing, social media marketing, and paid advertising. When used correctly, these channels are valuable, however, companies are missing one that is proven to extend reach and gain media mentions.

This marketing channel is the distribution of press releases.

Newswire, an industry leader in press release distribution, continues to help brands of all sizes and in all industries deliver the right message to the right audience at the right time.

Through strategic distribution of press releases and targeted outreach, Newswire clients earn media mentions in publications such as fast business, Forbes, The Wall Street Journal, Yahoo!, USA today and more.

One of the main keys to Newswire’s success is the integration of press release distribution into the company’s overall marketing strategy.

“It’s easy to silo each marketing channel based on the purpose it serves,” said Charlie Terenzio, CMO and SVP of media and marketing communications at Newswire. “But the companies that leverage press releases in coordination with their other marketing efforts are the ones that reap the benefits.”

When helping clients develop and execute a media and marketing communications strategy, Newswire connects the dots between each marketing channel to create a sense of cohesion.

For example, the power of a press release can be used to trigger content creation across various marketing channels. Let’s say a company has just released a brand new industry report. The press release announcing the publications can be used as the basis for:

  • Organic social media posts
  • Email marketing campaigns
  • Blog post on company website

“The sooner brands realize how integral press releases are to the effectiveness of their overall marketing strategy, the sooner they will begin to generate real value and real results,” Terenzio concluded.

Learn more about how Newswire’s integrated solutions help small and medium-sized businesses build media pitches, earn media mentions, grow audiences, expand reach, and implement a marketing strategy. effective marketing, visit today.

About Newswire

Newswire provides press release and media distribution software and services (SaaS) that enhance the earned media advantage: higher brand awareness, increased traffic, better return on media and marketing communications spend and a competitive advantage. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

For more information, visit

Contact information:

Charlie Terenzio
CMO and Senior Vice President of Media and Marketing Communications
Office: 813-480-3766
E-mail: [email protected]

press release service

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Press releases should be part of an overall marketing strategy