Marketing research

Reveal a marketing study: What do young people choose between a house and an apartment?

After a period when most young people spent more than 90% of their time at home and the concept of Work From Home became a desideratum, Reveal Marketing Research conducted a study on the intention to buy a home (house or apartment) among young people between 25 and 34: do they plan to buy their own home? How do young people choose their accommodation but also what is the current situation in Romania in terms of the percentage of those who own accommodation, far below!

Romania is the country with the highest number of owners of all the countries of the European Union. According to data provided by Eurostat, more than 95% of Romanians own their homes.

According to a new nationwide study by market research firm Reveal Marketing Research, 34% of people surveyed say they want to buy a home. The percentage of respondents who want to buy a house (33%) is double that of those who say they want an apartment (15%), especially among people up to 45 years old.

A new generation of homeowners – young people are eager to have their own home

Young people between the ages of 18 and 34 say they intend to buy their own house this year, despite the fact that 6 in 10 believe that the real estate market in Romania will increase in 2021.

The Reveal Marketing Research study also shows that 30% of young people between the ages of 18 and 34 say they intend to buy a house, while 16% say they would choose to buy an apartment.

While upkeep costs (86%) and community/neighbours (72%) are more important for respondents over 45, the most important details young people consider when deciding to become owners are the quality, masonry materials used (86%), building age (84%) and distance from the workplace (72%).

The sweetness of the hearth

If we analyze the category of people who have built or are in the process of building a house, 5 out of 10 people declare that the masonry material from which they built/build the house is AAC. This occurs mainly among 18-24 year olds (60%), but also among 45-54 year olds (57%). 4 out of 10 respondents choose AAC because it is modern/innovative and because it is a known and popular material (31%). 30% of respondents choose brick because it is a safe material and wood is chosen by 8% of respondents. The latter being perceived as a healthy and classic material on the market (23%).