Marketing research

Reveal Marketing Research Study: The national census should be organized every 5 years or even more often

The general population and housing census is in full swing in Romania, after the one-year delay caused by the Covid-19 pandemic. The self-census, the first stage of the population and housing census, will end on May 15 and from the following day examiners will visit addresses where no online questionnaire has been sent.

According to the latest data provided by the National Institute of Statistics, more than 6.5 million Romanians have so far completed the self-census procedure.

The latest study conducted by Reveal Marketing Research shows that most Romanians living in urban areas who have not participated in the census so far intend to answer the self-census questionnaire until mid- may.

Regarding the intention to participate in the census, Romanians living in urban areas declare in a proportion of 88% to want to participate, 68% of them preferring the method of self-census.

Employees living in urban areas plan to benefit from the paid day off granted by the Romanian state.

Regarding the day off for the self-census, 74% of the respondents mentioned that they intended to request the day off, while 26% of them mentioned that they did not want to not or it is not the case to ask for it (for example, pensioners, unemployed, etc.).

Given that 11 years have passed since the last general population and housing census, Romanians living in urban areas believe that the census should be organized every 5 years or even more often.

More than 3 quarters of Romanians living in urban areas believe that the census should be organized more often than it currently does. The increased mobility of the population, the rapid development of the economy and social changes could lead to an increased need for Romanians to have a clearer picture of the population structure, updated as often as possible.

Romanians living in urban areas perceive state institutions as the main beneficiaries of the census. 75% of them cite administrative-territorial, governmental and public institutions as beneficiaries of the census body, while only 50% of them consider the general population as beneficiaries.

Among the advantages of the organization of the census, the Romanians list, in the lead, a more relevant overview of the structure of the population (65%) and the possibility of calculating the population density with precision for technical reasons – consumption of services public, public spaces, etc. (64%).

The population’s distrust of public institutions (64%) and the population’s reluctance to provide voluntary information (61%) are considered the main obstacles to the organization of the census. The technical aspects of the census, such as the organizational costs (36%) or the long time required to complete the questionnaire (23%), are perceived to a lesser extent as disadvantages of the procedure.