Marketing strategy

Rifle Paper Co. Selects WITHIN to Power Its Digital Marketing Strategy

WITHIN to optimize customer experience for Rifle Paper Co.

NEW YORK, June 01, 2022 (GLOBE NEWSWIRE) — IN, the world’s leading performance branding company, announced that Rifle Paper Co., the international stationery and lifestyle brand based in Orlando, Florida, has chosen WITHIN to power its performance marketing. WITHIN will leverage its integrated media management approach to boost Rifle Paper Co.’s digital campaigns.

WITHIN will use data-driven insights to increase customer acquisition, customer lifetime value, and revenue for Rifle Paper Co.’s e-commerce site. To facilitate long-term business growth, WITHIN will implements a diverse media mix and will apply its proven approach to measuring cross-channel incrementality.

“We have been impressed with WITHIN’s unique ability to develop a unified strategic framework to drive e-commerce growth,” said Trish Whalen, CEO of Rifle Paper Co.. “At Rifle Paper Co., we market to multiple specific audiences, and we will leverage WITHIN to help us reach those customers, who are looking for unique and dynamic products to brighten up their lives and homes.”

WITHIN and Rifle Paper Co. will focus on attracting new audiences of relevant customers who appreciate the beauty moments and giveaways that make Rifle Paper Co. a beloved brand. Together, the companies will ensure Rifle Paper Co.’s marketing campaigns achieve short-term success and long-term growth.

“Rifle Paper Co. has done a fantastic job building a dedicated fan base for its curated collections,” said Joe Yakuel, CEO of WITHIN. “We look forward to helping them build an integrated media strategy to improve engagement among existing loyal customers and expand its reach to new audiences.”

WITHIN is the world’s leading Performance Branding company. WITHIN breaks down silos between performance and brand to unify marketing goals, targets and strategy. Combined with a brand’s unique value proposition, WITHIN’s integrated media and personalized content solutions are designed to maximize growth. For more information, visit

About Rifle Paper Co.
Rifle Paper Co. is an international stationery and lifestyle brand based in Winter Park, Florida. Launched in 2009 by husband-wife team Nathan and Anna Bond, Rifle Paper Co. has since grown into an industry-leading brand known for stationery, accessories, home decor and more. Its signature aesthetic, shaped by the hand-painted illustrations of Anna Bond, appeals to a wide range of customers with a look that is both modern and timeless. Visit and @riflepaperco on Instagram for more information.

Media Contacts

John McCartney

Elena Lopez

Jmac RP

Jmac RP

[email protected]

[email protected]