Sellzone by Semrush celebrates its first year with the launch of three new tools


BOSTON–(COMMERCIAL THREAD) – Sellzone (formerly Sellerly), an Amazon seller and agency toolkit powered by Semrush, a leading online visibility management SaaS platform, marks one year since the launch of a tools for Amazon sellers with three new tools. The introduction of these features establishes the Toolkit as a competitive player in the market for tools for Amazon SEO, PPC, and product research.

Alexander Attsik, Director of Sellzone, commented: “In the year following the official launch of Sellerly [note: prior name of Sellzone] toolbox, we have taken several important steps, starting with the name change and rebranding in May 2021. Our new name, “Sellzone”, was positively received by our community and an easy new “star” logo to remember has yet established the new brand. During this year, we continued to work closely with Amazon sellers and experts to develop tools and features to meet their most pressing needs, including a much-requested Amazon Organic report, commonly referred to as reverse ASIN lookup. We took our first step towards Amazon PPC with the PPC Optimizer tool and released a free tool for Amazon Product Research.

Recently launched Sellzone tools and features include:

  • Keyword Assistant Tool – Amazon keyword research tool with a database of over 200 million keywords, allowing sellers to improve visibility of Amazon listings by finding high volume search terms to rank for.
  • Amazon Organic Report in the Traffic Insights tool – provides analysis of keywords driving internal organic traffic to an Amazon listing, and tracks and analyzes the performance of competitor listings. With this new Amazon Organic report, the Sellzone Amazon Traffic Insights Tool has become the most advanced reverse ASIN lookup tool on the market.
  • Amazon PPC Optimization Tool – helps Amazon sellers launch and manage their Amazon ad campaigns by building the semantic core and tracking efficiency.
  • Amazon Product Finder –Identifies the most profitable products and categories for sale on Amazon, provides the FBA calculator, and displays the breakdown of Amazon fees associated with selling a particular product.

The other Sellzone tools are:

  • Ad quality control – Audits list content for potential suspension threats and compliance with Amazon guidelines and provides practical advice to improve list performance.
  • Registration protection – Monitors sellers’ own or competing product listings and alerts users via email or SMS to various product listing changes.
  • Split test – Runs automated split testing of product pages to help determine best performing parameters for listings based on live test data.

“Over 1.3 million new sellers have joined Amazon since 2020, and the more the market grows, the harder it is for brands to stay competitive. Sellzone helps sellers meet this challenge not only by continuing to meet their primary needs, but by enhancing the Sellzone toolkit with Semrush’s considerable SEO and digital marketing expertise. For example, our Traffic Insights tool provides an overview of traffic to an Amazon listing, including analyzes of external traffic sources, such as Google Organic and Referral traffic. Tools that offer such a comprehensive view are rare in this market, and the Traffic Insights tool has caught the attention of many experts and has been mentioned at both offline and online events, ”added Alexander Attsik.

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About Semrush

Semrush is a leading online visibility management SaaS platform that enables businesses around the world to run search engine optimization, pay-per-click, content, social media and marketing campaigns. competitive research and achieve measurable results from online marketing. Semrush provides businesses with information and solutions to create, manage and measure campaigns across various marketing channels. Semrush, with more than 72,000 paying customers, is headquartered in Boston and offices in Pennsylvania, Texas, Russia, the Czech Republic, Poland and Cyprus.

About Sellzone

Sellzone, formerly known as Sellerly, is a suite of tools for Amazon business growth powered by Semrush. Sellzone provides information on the performance of your Amazon marketplace through seven different tools. Each of them is designed to address a specific set of challenges for Amazon sellers: Amazon SEO and Keyword Research, Reverse ASIN Analysis and Competitive Search, Amazon Advertising, Amazon Product Search, Amazon Listing Monitoring and Optimization, Amazon compliance and listing protection. .

SEMRUSH and the fireball logo are registered trademarks and SELLZONE is a trademark of Semrush Inc. in the United States and other countries. AMAZON is a trademark of Amazon Technologies Inc. and / or its affiliates and registered in the United States and other countries. All other marks are registered or unregistered trademarks of their respective owners.

Learn more about Sellzone by visiting:

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