SEO doesn’t have to be scary: SEO specialists are breaking SEO myths
You can have the most beautiful store, but without an address and without a way for people to find you, it will be your best-kept secret.
– Doreen Brown
AUSTRALIA, June 3, 2021 /EINPresswire.com/ – The world of digital marketing is a new world for many business owners, especially those who started their businesses decades ago.
Understanding how marketing has transformed seems complicated. Digital marketing can be in-depth or as simplistic as you want, it’s uniquely customizable which is one of the reasons it’s so much more effective than traditional forms of marketing.
SEO is probably shrouded in more mystery than most other branches of digital marketing. However, it is as important as having a mailing address for a physical store owner. You can have the nicest store, but with no address and no way for people to find you, it’s going to be your best-kept secret, and it’s not good for business. SEO is all about making your website visible and visited.
Doreen Brown, founder of Let’s Get Visible. As an authority in the SEO field, she says there are many myths around SEO that are holding back business.
“If you know what SEO myths are, you can break them,” she said. “When you consider how easily most people have adapted to using personal social media accounts, we can see that the problem isn’t that SEO is harder (because it’s not. the case), people are generally more comfortable with it. SEO just requires you to get it. comfortable with it. “
Doreen said there were six main SEO myths she wanted to bring to light.
SEO is super technical – FALSE!
Doreen said you don’t need to understand the code to harness the power of SEO in your digital marketing artillery. Mastering SEO is common sense and staying detail-oriented, don’t skip any opportunity to insert searchable terms. “Always spend meticulous time putting good headlines on your page, writing your content strategically, and make sure you pick the right, relevant words when choosing your keyphrases,” she said. “Separately, these actions seem unimportant, but cumulatively they are very powerful. They play an important role in how you present yourself online. It’s about knowing the right process to use.”
SEO is something you can set and forget – FALSE!
She advises that SEO requires continuous tweaks and adjustments. “Think of a car – even if you buy a new vehicle from a dealership, that quarter tank of gas you get won’t last forever. It’s running out and you have to keep filling it to keep moving. also need oil changes, water make-up and services. SEO is your fuel, “said Doreen.” It requires recharging, maintenance and services to function properly. Likewise, your website should be constantly updated with recent and relevant content, blog posts and new plugins. ”
The websites come with great SEO setups out of the box – FALSE!
Doreen said it’s important to know that your website doesn’t automatically come with the SEO setup you really need in most cases. “Graphic designers and developers are brilliant at what they do, after all, they’ve created a functional website that represents your brand, but the site is not optimized to be seen and found online,” he said. she declared.
“This service is a different profession. You need to invest in SEO and optimize the site as a separate service. The teams that build your site are not copywriters. You need valuable, well-written content. and optimized on your website, because that’s what Google resonates with. Your website needs meat on its bones, that’s what powers Google. “
It’s hard to understand what Google wants – PEOPLE OVERFLOW IT
There is only one golden rule to understand about what Google wants: they want a GREAT experience for their users. Doreen said Google will always promote sites that provide users with a great experience; ease of use, easily accessible, easy to read and understand. You can give your website visitors a great experience by trying to understand them. “Put yourself in their shoes. Spend less time talking about your business and more time talking about how your products or services improve their lives by saving them money, making them feel good, saving them time, or making them feel good. improving their health. Everyone who visits your site is looking for a solution to something – exploit it and make sure you have the solution. Use Google’s request box for help, ”she said.
You need expensive tools – FALSE
According to Doreen, there is an abundance of free resources and tools online, right at your fingertips. “Some of the paid products are nice to have, but certainly not essential. You don’t need fancy reporting, you need an SEO strategy that gets you traffic to your website and increases your sales,” he said. she declared.
“Be careful how you spend your time, spend less time on reporting and more time on the revenue-generating aspects of your SEO, like writing content, researching keywords, and implementing new effective strategies. If you’re not an agency, you don’t. need sophisticated tools. Instead, rely on your common sense and thoroughness mentioned in the first bullet. “
SEO is everything you say and do online – FALSE
Doreen urges people to understand your online footprint because not all online activity improves SEO. “You have to be strategic. If you post on social media platforms, access podcasts, and write blog posts based on user intent, ALWAYS include a call to action so that the reader or listener is actually following the link to visit your site, ”she said.
“It’s not enough to just have the presence that brings you back to your site. You have to inspire people to follow the path that you have created. Think of a path that is never used, it quickly becomes overgrown with grass and plants. A path that is often used remains clear and open, welcoming more people to follow it. “
Work with specialists
One of the best ways to improve your SEO is to work with a specialist. You want to live a personal partnership and share your journey with someone who is as involved as you in your progress. SEO is not a service that you can just hand over to someone else and forget about. It requires your in-depth knowledge of your industry and audience, coupled with SEO knowledge, to make sure you stay on top of what’s happening in your field. It is quite easy to learn SEO on your own when working with a specialist one-on-one, over time you can handle it on your own with great ease.