SEO for 2021, pitch tactics, reviews and more – TechCrunch


Google favors large sites more than ever, primarily because it tries to avoid providing misinformation in our polarized times. But sometimes small sites have key new information, like the content your startup is trying to share with the world. How do you stand out in good search results as algorithms keep changing?

Growth marketing expert Mark Spera writes that AI-powered content generators, careful tracking of trends, great UX / UI and graphics and inspiration from your competitors’ ads can all give you an edge. . His post for Extra Crunch this week was one of our most popular with subscribers, but it’s not the only one.

Check out our latest coverage of growth-related topics below, as well as some of the many reviews we’ve received this week in our growth marketing survey. (Please fill it out if you haven’t already, we use the founders’ recommendations to find the best growth experts from around the world and share the results with all of our readers.)

Trader: Maya Moufarek, Marketing Cube
Recommended by: Nikki o’farrell,
Testimony: “An ear and an expert eye in the world of start-ups / scale up and growth. Its functional and straightforward approach allows you to run quickly and see results quickly.

Trader: MuteSix
Recommended by: Rhoda Ullmann, Meaning
Testimony: “We have tried a number of different agencies, they demonstrate top notch expertise with the paid advertising platforms Facebook and Google. They also have a very smart and efficient approach to creative development which was essential in helping us evolve. “

Trader: Mitch Causey, Well demand
Recommended by: Drew Beechler, High alpha
Testimony: “Mitch and the Demandwell team are some of the smartest content, SEO and digital marketers I’ve ever met, and their results speak for themselves. Their process, proprietary software, and organic search and content expertise are among the best in the market for helping businesses view organic search as a repeatable and proven method for growth and demand generation. Mitch and the Demandwell playbook worked so well that after being a customer for two years and recommended to many of our portfolio members, High Alpha ended up integrating Demandwell into the portfolio to turn their playbook into a scalable software platform.

How pitch training can help startups understand their history: Anna Heim talks to Spanish marketing expert Alex Barrera about his consultancy work and how he prepares his clients for success.

In Kenya, AIfluence closes $ 1 million for its AI-based influencer marketing platform: Tage Kene-Okafor embarks on seed funding for AIfluence, which has developed software to run brand campaigns and performance for a range of global advertisers in Africa and Asia.

Breaking Phase Program Announcement in September: Come Hear Top Founders & Investors on How to Start a Business.

(Extra Crunch) 5 Advanced SEO Tactics in 2021: Growth expert Mark Spera discusses using content generators, keyword research, and other ways to increase your SEO.

(Extra Crunch) How We Got 75% More Ecommerce Orders In One A / B Test For This Great Brand: Jasper Kuria, Managing Partner of The Conversion Wizards, Pushed The Limits Of One Page Optimization for conversions, which led to a 75% increase in sales. Read the guest post to find out how.

Do you have a top growth marketer who works with startups you want to share with us? Let us know by complete this quick survey.

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