SEO vs Google Ads: which is best for your business


Deciding whether to invest in Google Ads or SEO for your business can be quite a daunting task, more than you might imagine. It requires a deeper understanding of what these two options are and what they offer your business. If you are looking to improve the performance of your website, you need more in-depth information about your AdWords and SEO options before you settle down.

SEO and Adwords are the main aspects of search engine marketing. These are important tools for any business that is managing or looking forward to launching digital marketing campaigns. Different marketing environments require different SEM tools. In some situations, they can be paired or used separately depending on your marketing and business goals.

It is important to note that this is not a simple “YES” or “NO” answer. There are a myriad of factors that basically influence which tool works for any business. Before delving into some of these factors, it is first important to understand what these tools are.

Search Engine Optimization (SEO)

This is a process of getting your business website ranked in some of the major search engines, including Google, Yahoo, and Bing, for the keywords selected through different types of onsite and offsite optimizations. . SEO is a critical aspect of business marketing that is among the top tolls with the highest conversion numbers to attract new customers.

You need to read and understand SEO terminology and some of the vital setup tips you need to make your website search engine friendly. Including backlinks to your website content is just one of the ways you can do SEO marketing or Google advertising to get your business to generate more leads.

Using Google SEO as a marketing tool is a moving target, but just as much an exact science. This is because Google is constantly updating its search algorithm and these updates have an impact on the company’s ranking sites. Recently, Google chose to go back to its previous extension on its site Meta description length.

Google ads

Several words can be thrown like CPC, Campaigns, PPC or Adwords regarding digital marketing, without necessarily knowing what they mean exactly. Google Ads, also called Google Ads, is an advertising platform owned by Google.

Businesses that own websites can use the platform to create advertisements by positioning them in Google products such as Gmail and YouTube and in Google search results pages, including other websites. As a business owner, you can decide to use cost per click (CPC) where you pay someone when they click on your ad or CPM when our audience sees your ad. Google Ads works best through the Google Display Network, which allows advertisers to reach more people when they browse their favorite websites or enjoy videos on YouTube or even check out the Gmail account.

Essentially. The Google Display Network helps advertisers find the right audience for advertisers because its targeting options allow advertisers to strategically serve their ads to potential customers who may be interested in their products. It works best by helping advertisers find new customers or actively engage their existing audiences and drive more conversions through automation. If you find it a bit difficult to choose the right keywords for your ad, let a Google Ads keyword tool do it for you and let it help you get yours to the right audience.

Factors influencing the choice between SEO and Google Ads

Now that you have a rough idea of ​​what SEO and Google Ads are, it is necessary to look at some of the factors that influence what type of tool you will choose for your business. Here are 5 factors that will guide your choice of marketing tool for your business.

1. Better conversions

Looking at it from a general perspective, both Google Ads and SEO offer great conversion rates for advertisers. However, the difference now is when it comes to targeting flexibility, as the greater the targeting flexibility, the more Google Ads is better suited than SEO. However, if you find that your Adwords is sucking your investment budget, it requires a quick assessment of your rate of return on investment while making a comparison of marketing strategies accordingly.

On the flip side, if you realize that SEO can improve your chances of getting higher rankings in heavy traffic and search results, then make this wise decision to go for SEO because it apparently outperforms your Google Ads strategy to help you achieve better results. ration in terms of return on investment.

2. Cost factor

The fundamental aspect of Adwords is paid advertising or paid marketing. It works on the quality of an advertiser’s ad and the relevance of backlinks and bidding strategy. It only means that as an advertiser you have to make payments to promote your ad on the search engine. On the other hand, SEO is a more organic marketing strategy that is free and you can do it yourself. Even though you can do it on your own, you need to seek professional help through the services of an SEO service provider to ensure you get faster and better results.

3. Traffic and position

You can get almost immediate results using Google Ads but using SEO requires the virtue of patience. A Pay Per Click (PPM) campaign is essential in helping advertisers list their websites at the top of a search engine’s results in the Sponsored category. This therefore gives advertisers a better opportunity to gain more traffic immediately and in less time with minimum effort. Therefore, you have to pay for a post for which you want your post to appear in the search results.

SEO is a slow type of advertising tool that gains momentum over time. This means that the rankings you would get from SEO are purely based on your choice of keywords, quality of content, link buildingand site optimization, among other factors. It is important to understand that the skills of your SEO partner will go a long way in giving you better results. Strive to research an effective SEO agency to help you avoid paying the search engine for SEO.

4. Targeting

SEO gives you the ability to promote your business based on your target audience, but focuses on using keywords to reach your target audience. On the contrary, Adwords is efficiently optimized to guarantee advertisers maximum return on investment. This gives an advertiser maximum targeting options to enable them to reach the target audience looking for offered services similar to theirs. This means that the best option for reaching a particular audience is Google Ads.

5. Long-term strategy

If you’re looking to achieve long-term digital marketing goals, SEO will get you there eventually. This is because the structure of Google Ads is designed to provide advertisers with immediate results and benefits depending on how they choose to invest in promotional ads. As soon as an advertiser stops making payments for the ads, returns are also generated. This is why SEO is the logical tool to go for when looking to achieve long-term goals, as an advertiser’s every effort will continue to pay off long after you’ve stopped investing in your SEO strategy. Google.

Brief comparison

This is a general overview of the comparison between SEO and Google Ads.

  • It is easier to calculate your ROI with Adwords since your advertising campaigns are instantaneous while you need more time to do your calculations, especially if you have a relatively new website.
  • SEO is free while Adwords traffic is paid.
  • The results you get from SEO are only intended for search results pages, while Adwords gives you the ability to advertise on websites other than Google, including those that use Google Adsense.
  • You can get immediate results because you can instantly build your ad campaigns and get targeted traffic, but you need more time to get good traffic and rank when using SEO.
  • With SEO, you will continue to enjoy organic traffic after you invest, but the traffic you get stops when you also stop paying for your Adwords campaigns.
  • SEO only requires you to focus on limited keywords for the best results, whereas you can aim to use as many keywords as possible when using Adwords.


SEO and Google Ads should not be viewed as competitors, but rather as very powerful tools that marketers can use in digital marketing. You can choose to use either one for your business depending on your marketing needs. Therefore, use Adwords when you have a new website or when you need fast traffic to your website, but remember to use SEO to help you achieve long term, sustainable online success. .

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