Simplilearn and University of Arizona Launch Professional Certificate in Digital Marketing at Global Campus


The University of Arizona global campus often tops business school rankings and ranks # 2 in the United States with 318 Quality Matters (QM) certified courses (reference link).

Simplilearn, the world’s first online bootcamp for digital economy skills training, in collaboration with the University of Arizona Global Campus Forbes School of Business and Technology (UAGC), launched its Professional Certificate in Digital Marketing. UAGC entered into the partnership through its Knowledge Innovation Center (KIC), a new continuing education initiative designed to expand UAGC’s educational offerings. UAGC, in collaboration with Simplilearn, offers learners the unique combined benefit of the academic excellence of UAGC and the award-winning Simplilearn program to help learners master a set of foundational and highly critical digital marketing skills. With over 100 hours of learning, requiring 4-5 hours per week for learners, the program is best suited for students or professionals who want to launch a career in digital marketing, especially in roles such as Digital Marketing Manager, SEO / PPC / Social Media Manager, Content Marketing Manager and Growth Hacker.

The University of Arizona global campus often tops business school rankings and ranks # 2 in the United States with 318 Quality Matters (QM) certified courses (reference link). The Professional Certificate in Digital Marketing is delivered through Simplilearn’s bootcamp-style learning delivery model. This high-engagement learning model provides learners with an effective combination of self-paced online videos, live virtual lessons, and online masterclasses led by top academics from the University of Arizona global campus and experts. Of the industry.

With this intensive 5-6 month program, learners will gain knowledge of the practical aspects of Search Engine Optimization, Search Engine Marketing, Web Analytics, and Social Media Marketing through tools. and practical practice. Learners will further be equipped with the basics of digital marketing and receive training in content marketing, PPC and digital analytics, leading to mastery of social media, mobile marketing and digital strategy. The program also offers a Digital Marketing Capstone Project which allows learners to complete a project in an area of ​​their choice from online fashion, smartphones, electronics, consumer goods and software.

Upon completion of the program, learners will receive a Joint Professional Certificate in Digital Marketing by the University of Arizona Global Campus and Simplilearn, college credits leading to a degree, as well as a UAGC Forbes Alumni degree. Learners will also receive certificates from Simplilearn for all modules of the learning path.

Speaking on the program, Anand Narayanan, Product Manager at Simplilearn, said: “As economies evolve and businesses go digital first, reaching the public through online platforms is no longer optional. relevant online and social. With these platforms constantly inundated with content, promotional communication, it is essential for marketers today to have the skills to ensure they are heard and maintain a strong presence in this environment. Our latest digital marketing program ensures that learners develop relevant and key digital marketing skills for true career growth, learn them from active experts in the field, work on real world issues, and receive structured guidance, ensuring that learning and career success never stop. “

“While the pandemic has disrupted the way people work, it has also pushed businesses and educators to be innovators who think and act quickly. We are excited to work with Simplilearn through our Knowledge Innovation Center to bring digital skills enhancement to the global audience. Digital marketing skills will keep the new age employee ahead of the game with the benefits of having the latest knowledge in the field. We look forward to working with Simplilearn and bringing job-relevant learning to aspirants around the world. said Dr Paula J. Zobisch, vice president, Knowledge Innovation Center.

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