Marketing channel

Small businesses are gaining a competitive edge with this marketing channel

Newswire shares insights into the marketing channel small businesses should use to drive positive results for their brands

NEW YORK – March 18, 2022 – (


How can small businesses stand out from their competitors and secure their market share?

For some small business owners, the answer to this question may seem out of reach. With a 24/7 news cycle, a crowded marketplace, fierce competition, and more marketing channels to consider than ever before, small businesses often feel like there is no has no way to break up the noise.

But Newswire has created a solution to this problem: its Media Advantage Plan (MAP).

This innovative program provides small businesses with the resources and expertise to leverage press release distribution to gain a competitive advantage.

“For small businesses, in particular, building brand awareness and capturing the attention of their target audiences is critical to their future success,” said Charlie Terenzio, chief marketing officer and senior vice president of media and marketing communications. at Newswire. “That’s why we’ve developed a program that takes a cohesive, strategic approach to press release distribution that turns customer-owned media into earned media.”

Press releases are a proven marketing channel that directly connects brands with their target audiences and, when done correctly, captures the attention of relevant media publications.

And customers who are part of Newswire’s MAP program know first-hand how beneficial press releases can be in building brand awareness, attracting website visitors, generating leads and increasing revenue at a fraction of the time. the cost of working with a traditional advertising agency.

“Small business owners have had enough on their plates, and our MAP is designed to free up their bandwidth to focus on other initiatives that will move the needle while we focus on driving positive marketing results through distribution of press releases,” added Terenzio.

To learn more about how Newswire’s press release distribution services help small businesses gain media mentions, grow their audience, expand their reach, and implement an effective marketing strategy, visit today.

About Newswire

Newswire provides press release and media distribution software and services (SaaS) that enhance the earned media advantage: higher brand awareness, increased traffic, better return on media and marketing communications spend and a competitive advantage. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

For more information, visit

Contact information:
Charlie Terenzio
CMO and Senior Vice President of Media and Marketing Communications
Office: 813-480-3766
Email: [email protected]

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Small businesses are gaining a competitive edge with this marketing channel