Marketing strategy

Spanish grocer Consum wins the Ultimate Marketing Strategy Award at the Algonomy Customer Excellence Awards 2021

The ACE Awards recognize retailers and brands setting new benchmarks in using AI and algorithmic decision-making to create unique and winning customer experiences and business outcomes. The evaluation criteria awarded ACE Award participants a score on six dimensions of personalization success: strength of vision, degree of innovation, level of adoption, speed to market, business results and learning and excellence.

Consum stood out from other finalists for improving customer loyalty through omnichannel personalization and real-time customer engagement across multiple touchpoints – call center, loyalty app, website / app, social media , etc. Consum’s marketing team wanted a holistic system approach that connects their website / app with the loyalty app, call center system, and customer marketing platform to provide personalized interactions to their buyers. This integrated system improved the average basket size by 19% and the frequency of visits by 10%.

Consum is committed to providing a seamless experience to its customers across all channels. They leverage Algonomy’s CDP to unify customer data between online and offline sources and gain granular customer insights. They also use Algonomy’s customer journey orchestration tool for personalized outbound campaigns across digital and offline channels. Algonomy’s retail specific platform enabled rapid time-to-market, accelerating Consum’s digital transformation journey.

“We are honored and proud to have received the Ultimate Marketing Strategy Award. Our mission was to create a personalized and individual customer experience to improve lifelong value. With the help of Algonomy, we were able to unify customer data. across stand-alone systems and leverage advanced customer analytics to deliver meaningful customer journeys. From empowering our call center with a unified customer snapshot, to sending personalized offers to customers via email and updating customers of their loyalty points on the wallet, the solution of Algonomy has helped us raise the bar in the industry, ”said Fernando Gisbert, Loyalty Manager at Consum Cooperativa Valenciana.

Atul Jalan, CEO of Algonomy said: “We are proud to support Consum in its digital transformation journey. Consum is the gold standard for personalized customer engagement using AI and algorithms. “

Find out more about the Algonomy ACE awards at https://algonomy.com/customer-excellence-awards/

About consumption

Consum is the largest cooperative in the Spanish Mediterranean Arc. It has 791 supermarkets, made up of its own stores and franchises, spread throughout Catalonia, the Valencian Community, Murcia, Castile-La Mancha, Andalusia and Aragon.

About algonomy

Algonomy (formerly Manthan-RichRelevance) empowers leading brands to become digital firsts with the industry’s only real-time algorithmic customer engagement (ACE) platform with built-in customer activation and analytics for the retail industry. With industry-leading artificial intelligence expertise for retail linking demand to supply with a real-time customer data platform as its foundation, Algonomy enables omnichannel 1: 1 personalization, orchestration and customer journey analysis, merchandising analysis and collaboration with suppliers. Algonomy is a trusted partner of over 400 leading retailers, consumer brands, fast food chains, convenience stores and more, and our global presence spans 20 countries. More than https://algonomy.com

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Amit Jain
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SOURCE Algonomie